Laurel DaggersAs Millennials and Gen Z come up in the world and begin to take charge, we also carry with us socially conscious values to make the world a more empathetic place. We are slowly injecting it into everything we do, from creating comprehensive inclusivity for the LGBTQ+ community to spreading awareness and protesting civil rights atrocities. So it follows that more brands are tuning in to this increasingly candid world. …
Is there a real way to get famous on Instagram? And if there is, is there a secret to it? There actually is a way to be successful on the gram and the secret is, there is no secret. Just like any successful business (or diet plan, for that matter), getting the desired results takes planning, research, and hard work. Your lunch isn’t going to photograph itself, after all. Brand …
One of the top five items on every artists’ bucket list is making it onto an editorial Spotify playlist. Getting onto one of these playlists is a clear indicator of your rise to the top. Like many aspects of the entertainment industry, figuring out how to be placed onto one of these highly sought after placements can appear to be a catch-22. It almost seems as if you have to …
Many new artists who are just starting out get tunnel vision when it comes to growing their careers. They think there’s a specific path set with vague instructions that they have to follow: make music, wait to get picked up by a label, be famous “overnight”. However, if you approached any other job like that ( do one basic task and then sit back and do nothing while you wait …
It seems like there are a million places to go when it comes to placing your music these days. And there are just as many questions. Is it more important to focus on digital streaming or traditional radio? What about internet radio? Which one counts towards charts and which one is dying out? Do any of them give you a better bang for your buck? Fortunately, there are simple answers …
It may seem reasonable to small businesses to cut costs by not investing in advertising, or at the very least cutting back on advertising. However, using a well planned promotional strategy can actually benefit your brand massively. Once you have created a budget and a general idea for your promotion, it’s smart to speak with a professional to create a solid plan of attack. There are many different types of …
At a certain point in every musician’s career, they will need to invest in some publicity. It’s rare that a massive audience will just start showing up at all of your shows, people need to know you’re out there making music in the first place. What you need is a solid PR Campaign. Like most other investments you’ll make during the course of your career, you get what you pay …
Most people get online several times a day to check in on their favorite influencers. Especially on Instagram, followers scroll through to see what other people are wearing or making and where they’re traveling to. With the proper strategy, people could be checking in on all the awesome things you do several times a day as well. For those of us who have yet to reach Chrissy Teigen’s level of …
The entire planet is seemingly in quarantine right now. For a performer, this can present many problems. You can’t do any live shows, release parties, or meet and greets. How is your brand supposed to survive the apocalypse? The good news is, there are numerous avenues an artist can take to grow their brand awareness. You can grow and measure brand awareness a number of ways, metrics from ads for …
TikTok calls itself the “destination for short-form mobile videos”. 500 million people use Tik Tok every month and 66% of them are under 30. Many of it’s most famous users are under 20. If that’s the demographic for your music, you need to be on TikTok. The platform is not only great for finding and engaging with your audience but monetizing your music and earning revenue when other people use …
Millions of people are on social media every day, it’s become the easiest way for you to communicate and connect with your audience. Thanks to social media it’s easier than ever to get your name and music out there. Which is why it should be an intricate part of your marketing campaign, if not the main part. You can use social media to promote new announcements, merchandise, build rapport with …
It’s time to get your music promotion kicked off on the right foot. If you’re creating quality music, it’s time to create a promotional strategy to go along with it. There is a multitude of talented musicians out there and sadly some of them will never get the audience they deserve. Don’t let yourself be one of them. This happens so frequently to so many talented performers because they don’t …
Maintaining a social media presence has become a full-blown job occupation. Social media’s main importance to a brand is that it humanizes it. People will innately bond with a face, not a product. Social media gives your audience real-world proof that your brand holds up its end of the bargain because it allows everyone to see how you interact with your consumer base. Reporting and analytics are available with any …
A frequently asked question about digital marketing campaigns is “ What can I expect to get from this?”. After all, it would be nice to know that you’re going to get a return on your investment, wouldn’t it? In a world seemingly obsessed with overnight success stories, unrealistic expectations will kill your campaign (not to mention industry connections) before you have a chance to get your brand off the ground. …
As the business development director here at AMW, it’s part of my job to answer questions any of our potential clients may have when they’re considering working with us. Particularly with clients who are newer to the entertainment world, I get asked a few specific questions, in particular, every single day: what can you do for me? Can you get me gigs? Can you book me work on a tv …