5 Helpful Rebrand Tips for an Easy and Successful Launch

people working

Rebranding your company is critical to its growth and evolution. It can help you capture new markets and reach new customers. When done right, rebranding can help you position your business as an industry leader, strengthen your competitive advantage in the public relations department, and increase your bottom line.  However, rebranding is challenging and will take time to happen. It requires careful planning and strategic execution. Fortunately, you can use …

Read more

Top 2 Reasons Why You Should Establish a Strong Brand

people working

In the past, a family’s coat of arms was a way to distinguish it from other clans. It was especially important in battle when a coat of arms could be used to identify an enemy. Today, coats of arms are still used by some families as a way to show their heritage. A brand is like a company’s coat of arms; it is its identity because a strong brand can …

Read more

6 of the Most Important Steps for Planning Out a Music Tour

people discussing

Whether you’re in a band or you’re a standalone musician, you’ve probably dreamed of going on tour. But unless you’re already a big name, you’ll need to do some planning to make your tour a success. One of the most important things you’ll need to do is to hire a tour manager. A tour manager is someone who will help you plan and organize your tour. They’ll help you book …

Read more

5 Ways to Make Your Brand Stand Out in a Saturated Market

People in a meeting

All brands have a unique story to tell, but unless someone knows your brand in a market full of competitors, it won’t do any good. It’s a great thing that there is a need for your product, but competition can lead to prices being lowered and customers not sticking around. This is why making your brand recognizable and distinguishable from everyone else is crucial. But how can this be done …

Read more