4 Common Misconceptions About Online Media

1. Treating Online Media as New Media

Quick Summary

Companies often struggle with online media, treating it as a novelty rather than recognizing its maturity. Many attempt to use internet lingo to connect but end up appearing inauthentic, akin to the infamous 'fellow kids' meme. Additionally, by faking originality in scripted videos, they fail to convey genuine discussion, which detracts from their credibility. Finally, while repetition works in other media, it can alienate online audiences, highlighting the need for truly engaging content.

2. Using internet lingo is cool

3. It is easy to fake originality

4. Repetition is the key

This is the biggest misconception that people have about online media. It is easy to see why so many people make this mistake; this thinking is true for all other forms on media. The more your print ads, billboard ads, and television ads are seen by people the better awareness you will get. However you cannot do the same for online media; you cannot share the same thing again and again. Online media lives on; if your content is powerful it will keep attracting people, if you keep sharing it again and again you’ll end up alienating your followers.