Whether it’s Facebook, Twitter, Pinterest, or beyond, there are a few things that can make your profile stand out from others. Design elements, keeping things current, and other things you can do to make your profile attractive are going to put you WAY above the others in terms of getting page views. It can be a hard formula to master completely, but it is easy to spot those who are doing it the wrong way. Putting some true life behind your content, design, and interactivity always shows strong to anyone new looking at the page. Posting content that really gets viewers engaged and coming back to your page to see what’s happening next is optimum; this kind of traffic will always be the most coveted. If you master a few key things about social media, you can really boost your brand’s outreach: here are a few fine points to get you started.
Design Elements:
It is still true that an incredibly generic background will stand out with great content. Particularly on Twitter, a standard background with informative links and Tweets will still get visitors coming to the page on a regular basis to check on your brand’s progress and innovation. But even a simple and large image left justified, logo or example of your brand, or motion banners on the page will really get viewers taking notice. Part of truly having a great design element is going to websites like behance.com can help with design ideas for your page. Of course, one thing to keep in mind is that the simplistic approach does draw in viewers as well, but something multilayered and modern can add a glisten to your page that will entice for sure.
Frequent Posts:
This has always been a difficult science to tackle, and many have done it well. Some social media sites do around 3-6 posts a day, some will only do one religiously, and in news or blog type formats, 2 or three posts a week can sometimes convey to your audience the idea that you are trying to get across. Whichever approach that you do choose, after a certain threshold, viewers will want to see that you are posting frequently. With certain formats, you can do this late at night and readers will still take notice, but optimizing posts around the noon hour and early evening can be best. There are times where you want an epic feature about a popular show, format, or trend, and other times where you just want a quick update about your company. A visit you took, trend you observed, or quick snapshot of your local surroundings can sometimes draw traffic in nicely.
Catchy Content:
When people come to see a blog or brand site, they want to see something that can draw them in quickly. At times in your social media happenings, this is very easy, like during sports playoffs, other cultural events, and holidays. At other times, you may struggle to have content that can draw the reader in. Personal experiences, weird and thrifty finds, and observations about everyday life can always rank high; these are among the most popular of what people are quickly drawn into and hooked on. Social media has the power to act quickly when roping in fans and viewers, and catchy content is one of the prime examples of ways to engage readers quickly. When you master this, there will be followers and new potential followers lined up ready for what you have to post next, and spread the word about your brand.
Interacting with your fans
In the broad scope of a company where you have to provide customer service, such as shipping or vending, this gets even more important. If you own a catalog company perhaps, and someone is dissatisfied, they may log right onto a public forum on your Facebook page and complain, where everyone can see it. There is really only one solution for this problem: tell the customer right away where everyone can see it that you have rectified the problem. If you are not on top of this, it could really sink your business! Also, steering the attention away from your own brand and commenting on what some of your followers are doing is key as well… if you have a music fan page, this is key to let people know that you have their bands in mind as well, not just promoting yourself. Fans like to be engaged, asking them every once in awhile about their preferences, trips, or favorite spots always makes your media page truly become a social hub; which is exactly what you want.
Tips on Imaging
When users are looking over social media pages, they always like being drawn in by images. If you can concoct the perfect ratio of images to content, they will always want to come back to your page. One mistake that is made in the social media world today is when a business owner just puts a lot of status updates by text about what is happening. Things like trade shows, success stories, and the like are thrown up with just commentary, or maybe one jpeg taken by a cellphone. Using a camera at the very least of 12 megapixel quality will greatly improve the graininess factor of your images, and the Samsung Galaxy high end phones have cameras with 30 mexapixels and above. These will make you appear much more professional. Lastly and incredibly importantly, seeing your products in action make for the best images ever; that is the most powerful way to stick in the viewer’s memory. We understand it’s easier for products like shoes, but you can tap into your own creativity to figure out a way to show everyone your design or service in invaluable motion!