5 Ways to Support Your Business with Your Personal Brand

brand networking event

As a business owner, you must understand that establishing a thriving company is not just about providing a great product or service. It’s also about creating a strong, recognizable brand with which people can trust and identify. But did you know your brand can also play a critical role in …

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Mastering Personal Branding: 6 Strategies for Success

Personal Branding

In today’s digital age, it is essential to develop a strong personal brand that sets you apart from the competition. Personal branding is all about creating a unique identity that reflects your values, skills, and expertise. A strong personal brand can help you build credibility, gain recognition, and establish yourself …

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8 Steps Businesses Take to Position Their Brands Successfully

branding

In today’s highly competitive marketplace, it’s not enough for a brand to simply exist. To achieve maximum success, a brand needs to be positioned strategically to stand out from the crowd and connect with its target audience. Apart from the traditional methods of brand positioning, brands can also consider unique …

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The Truth about Personal Branding: Debunking Common Myths

personal branding

Personal branding has become a buzz recently, with many individuals and organizations investing in growing their influence and reputation. However, many misconceptions about personal branding can hinder its effectiveness. This article will debunk common myths about personal branding and reveal the truth behind this crucial aspect of entertainment marketing. Myth …

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Documentary: Saga Farmann – The Viking Merchant Ship

The Saga Farmann

Introduction: A Journey into Viking Shipbuilding In the heart of Tønsberg, Norway, at Vikingodden (Lindahlplan), a unique gathering of craftsmen and volunteers from around the world unite, bonded by their shared fascination for Viking shipbuilding and history. Their most recent project is the full-scale recreation of the Klåstadskipet, a thousand-year-old …

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The Power of Personal Branding in the Music Biz: Part 2

music

In today’s digital age, personal branding is essential for anyone in the entertainment industry, and the music business is no exception. The competition is fierce, and standing out from the crowd is crucial.  In the first part of this series, we learned that a well-defined personal brand helps you connect …

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The Power of Personal Branding in the Music Biz: Part 1

music

In today’s digital age, personal branding is essential for anyone in the entertainment industry, and the music business is no exception. The competition is fierce, and standing out from the crowd is crucial to gaining recognition, building a fan base, and ultimately, achieving success. A well-defined personal brand helps you …

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Lofi Girl Unveils Game-Changing Surprise with Synthwave

Synthwave

Los Angeles, CA – April 11, 2023 — Lofi Girl’s latest launch of the new Synthwave radio station has generated excitement and anticipation among 12 million fans and music lovers worldwide. The captivating new music genre relies heavily on synthesizers with sounds from the 80s. The groundbreaking project debuted in a …

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Lofi Girl Teases Fans with Exciting Upcoming Interactive Surprise

Lofi Girl

Los Angeles, CA – April 9, 2023 — Lofi Girl, the YouTube channel that has become a global sensation with its unique blend of music and visuals, is preparing to drop a surprise that is set to take the music and streaming industry by storm. With over 12 million subscribers, Lofi …

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A Vibrant Collaboration: Introducing South African Contemporary Artist Fringe to the AMW Family!

Hello and welcome to the AMW blog! We are incredibly excited to announce our newest collaboration with a truly exceptional talent: Fringe, a visionary contemporary artist hailing from South Africa. Fringe has made a name for themselves in the international art scene with their bold, thought-provoking, and culturally rich pieces. …

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How to Avoid the Common Personal Branding Mistakes – Part 1

Brand Marketing

Personal branding is a vital aspect of building and promoting a successful career. By creating a strong and compelling image of yourself, you can differentiate yourself from others in your field, communicate your unique value proposition, and showcase your skills and expertise to potential employers, clients, and partners.  However, personal …

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Why Is It Important to Build Trust with Brand Consistency?

brand consistency

In today’s fast-paced world, where consumers have access to a vast array of products and services, building trust with your target audience is crucial to the success of your brand. The same goes for artists like musicians and other entertainers. They need to be able to build trust to gain …

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6 Ways Digital PR Contributes to Your Business Success

PR

In today’s digital landscape, businesses cannot afford to ignore the power of digital PR. The internet has become a vital part of our lives, and as a result, businesses must adapt and incorporate digital PR strategies to stay competitive and grow. Digital PR is the practice of building and maintaining …

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How to Use Brand Messaging to Enhance Your Brand Identity

Brand Messaging

Branding is crucial to any business and is especially important for the entertainment industry. You want your brand to stand out from the competition, but how? One way is to use brand messaging. Brand messaging is the way you communicate your brand to the world. It’s about finding a unique …

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Things to Consider When Hiring a Music Promotion Company

Music Promotion

Hiring a music promotion company is an important decision for any musician or artist. If you’re looking to grow your fanbase, increase the reach of your music, and maximize your success, then it’s essential to consider all the factors that go into selecting the right music promotion company. Here are …

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How a PR Company Can Help Your Band Reach the Next Level

band

When you are a part of a band, it is important to ensure that you have a strategy in place for promoting your music and connecting with fans. This is where a PR company can be of great help. A PR company can help your band get the attention it …

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6 Ways How Having a Brand Strategy Can Establish Your Brand

planning a brand strategy

In business, competition is expected because they’re all trying to one-up each other to deliver quality service. Whether it’s a product or service, all companies need to cater to their target market. However, a company won’t be seen by its prospects unless they have something that distinguishes them from the …

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5 Helpful Rebrand Tips for an Easy and Successful Launch

people working

Rebranding your company is critical to its growth and evolution. It can help you capture new markets and reach new customers. When done right, rebranding can help you position your business as an industry leader, strengthen your competitive advantage in the public relations department, and increase your bottom line.  However, …

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Top 2 Reasons Why You Should Establish a Strong Brand

people working

In the past, a family’s coat of arms was a way to distinguish it from other clans. It was especially important in battle when a coat of arms could be used to identify an enemy. Today, coats of arms are still used by some families as a way to show …

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6 of the Most Important Steps for Planning Out a Music Tour

people discussing

Whether you’re in a band or you’re a standalone musician, you’ve probably dreamed of going on tour. But unless you’re already a big name, you’ll need to do some planning to make your tour a success. One of the most important things you’ll need to do is to hire a …

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