Jon WeirmanWhen you are making a big push to get yourself recognized and make sure that everyone in your city knows your business ideas, mixers and networking meetings are essential. Many of the people at these events already feel a bit intimidated, and the mood can feel rushed and stressful. Statistics tell marketers that 90 percent of people really do feel put on the spot and shy at these types of …
In the race to make wallets obsolete and just use smart phones for payment, the realm now covers bill paying applications as well. In 2008, Dwolla seriously disrupted the industry when they launched and were all about figuring out a way to use the internet to exchange payments without high trade fees. At the time, the CEO’s e commerce company in Iowa was generating about 1.5 million dollars in sales, …
Using Google plus to reach an audience base can take place in many different forms, with the use of communities and the new opportunities it provides to reach them. In many ways it took a little while to catch on, with so many users just using the usual social channels like Facebook to connect and spread their brand around the web. The way that communities work on Google Plus is …
We are absolutely in one of the technology-led, all encompassing and pinnacle times for Indie artists that want to be a part of streaming radio’s exposure. When well known celebrity Ellen took a few pictures and shared them via the web, it broke a record this year for viral sharing; and many Indie artist’s ultimate goal would be to get their work to spread as quickly over many portals. Last …
When you are first starting a brand, a venture, an entity, or even a website, you can really scramble for finding information, and even hire out consultants right away that may not be needed. In all stages of the marketing game, just finding what you need online is a tremendous help. Even though it may take lots of time, reading about others’ experiences, demographics, and past attempts at their businesses …
The mixture of the absolute best marketing wisdom and having an incredibly cool product are all part of the perfect plan to get your new brand’s name out there and flourish. Having a list of some good things you can do to build your brand will be an iconic first step to organizing your path, and successfully getting the word out. One of the most exciting stages of any brand …
There are many things that you need to do to get audiences ready, plan for your launch, and make sure that the launch of your product goes smoothly. Getting true, worthy, organic attention has gotten a bit more difficult, as the pace of news has picked up, and getting national recognition is more trying than it used to be. There are many good things about the changing digital landscape. It may …
Once you design and implement a killer product, there are many hurdles you have to jump through as far as getting people to know about it. From a professional marketer’s standpoint, there is nothing like watching the wheels of Twitter, Facebook, and Instagram spin for you while you are spending hours truly building your business. Once someone comments on a photo, even likes it, or better yet retweets it and …
The network that really imploded with musicians, businesses, and everyday people alike was founded in 2003 by Chris DeWolfe and Tom Anderson in Beverly Hills. Just under a year after its launch, it had a million unique visitors to the site. Among the reasons for its success for the way in which artists could update fans about shows, upload music and video, and have unique icons on their playlist bars. …
The wildly popular and easy to use device from Apple was revealed during October 2010 and has since become a pinnacle device for marketers, families, travelers, and artists all over the globe. Particularly the Mini and the Air models are ideal for looking at anything, playing games, or marketing productivity no matter where you are planted for the moment. The multi touch format of use and the ways it plays …
There is an incredibly true statement out there in the marketing world about publicity and the ways in which you can obtain it. “Some of the most successful people out there are not necessarily the most talented, but the best marketed”. Now, we all know there are amazing exceptions to the rule. Of course some of the acts, artists, and companies that work the hardest of anyone will always dominate …
The 31st biggest city in the US and by many standards the most exciting and exotic, Vegas has long been known as THE place for conferences, weddings, gambling, and blowing off steam. Having long been a top tourist destination globally, the masses are always looking for things to do here. The standard gambling, roller coaster, and strip routine has been done quite a bit, and shown to us in many …
Summer is a time when techies swarm to mass gatherings to learn about the newest happenings, and the timing couldn’t be better. From Texas to Germany, ideas, community, swapping tales, and showing your ideas on the projector take precedence. Add to the equation good weather, global reach for your products, and the opportunity to travel somewhere new, and the time is right for you to escape to a conference. Feeling …
Learning about changes happening to your past contacts, updates in education status, and also as a safety net of sorts if things get lean are among the many reasons to have a professional social media profile. From the management standpoint, it’s a good way to look through talent while on the hunt for the perfect new employee, and see who endorses their skills. Just like any social media network, the …
As in any innovative year, there are tons of great gadgets to keep a watch on this spring. Owning any of these will bring you productivity bursts, ability to speed up your process of accomplishing your daily goals, and simply wow your keen techno senses. In the near future we will see processor speeds, agility, and glass type technology that will really blow our minds and wow everyday users. Application …
Here are some reasons to have a great sponsorship proposal In the music and entertainment realm, sponsorship is parallel to gigs and performance; yet still amazingly beneficial. Being embraced by a brand of sweatshirts, skate or surf gear, shoes, or guitar strings is always a plus. If you are willing to embrace their brand, you usually get a steady supply of gear, other fun swag, and better yet, connections that …
Launched in early 2007, Tumblr is a blog hosting platform that instantly saw 75,000 users and was acquired early on by Yahoo. One of the platforms that users really swear by for feed features and tweakability, it is not just blogs that are spread around here; there are also images and video. The service is known for making it incredibly easy to share content, and find people that share the …
To be fair, there are so many applications out there that would make a musician’s life easier, it is hard to start the process or even narrow them down. The actual recording process has so many different apps that many of them could be claimed upon to be number one. The acts of booking, traveling, and organizing raw data are always necessary for a musician on the go, and so …
Whether it’s Facebook, Twitter, Pinterest, or beyond, there are a few things that can make your profile stand out from others. Design elements, keeping things current, and other things you can do to make your profile attractive are going to put you WAY above the others in terms of getting page views. It can be a hard formula to master completely, but it is easy to spot those who are …
To say the least, we now know that being a business owner involves tough decisions, thinking outside the box, and finding new ways to innovate and drive revenue as efficiently as possible. Articles and trade publications on the web are an excellent way to keep up with what is happening, but reading books by authors who have faced the same challenges starting a business or marketing a product has been …