As an artist or musician, you may wonder if endorsements and sponsorships are a good career move. After all, many successful celebrities have endorsement deals with major brands. However, endorsements and sponsorships are not suitable for everyone. Before you decide to pursue this type of arrangement, there are a few …
The music industry welcomes a new breed of singers, songwriters, and musicians once in a while. From viral internet videos to top hits on the chart, there is always a reason why a new artist rises above the others. However, one of the best ways to penetrate the industry is …
You’ve got the music, the band, and the dream. Now, it’s time to hit the road and take your music to the masses. As an up-and-coming musician, touring is a great way to get your music out there and build a following. But before you explore what the world has …
Public relations, or PR, is the discipline of managing and shaping the views of your company to acquire new customers and strengthen existing customer loyalty. Many musicians rush into Music PR without a clue, which is a severe mistake. As the PR landscape evolves, obtaining good PR becomes more difficult …
If you’re an artist who is wondering how often you should release new music, you’re not alone. It’s a common question, and there is no easy answer. After all, you want to keep your fans interested, but you don’t want to overwhelm them with too much new material. To help …
The decision to hire a music PR firm is indeed a big one. After all, it is quite expensive, and it still doesn’t guarantee success. Regardless, music PRs are vital when it comes to promoting new releases, tours, and other music-related news to the public, and if you’re looking to …
As of this writing, 4.62 billion people worldwide utilize social media. This implies that social media is the best tool for companies to connect with consumers. However, not all businesses are making the right shift to this modern medium. In this article, we share seven reasons your business has to …
Good branding is vital for businesses because it helps create recognition and credibility. When customers see a consistent brand, they are more likely to remember it and trust it. Branding can also help businesses attract new customers and stand out from their competitors. Unfortunately, not many businesses prioritize branding, and …
The internet has completely transformed just about every aspect of modern life. This has led to a slew of different changes in the lives of artists. Indeed, artists nowadays have unlimited access to their audience as they are now able to get their music to listeners no matter where they …
Business promotions play a significant role in marketing and advertising. This is because it is a tool that brings about brand identities and increases brand awareness. A business promotion creates an opportunity for you to connect with prospective clients. Whether it is a sale, sweepstake or contest, it will bring …
When you think of big name brands such as Coca Cola, Ford, McDonald’s, and the like, you often wonder how they have survived the test of time. With trends coming and going, it can be difficult to cultivate a brand that can withstand just about anything. How do these brands …
Promoting and marketing are a key part of continuous business success. But before planning the activities to market your business, you should first focus on who you should be targeting. Once you have identified the type of market you should have, you’ll be able to realign your goals and provide …
Even though small business owners may spend a lot of money hiring SEO consultants or agencies, they may not see results. It can be difficult for them to compete against big-box companies for the top three positions because they have much larger budgets for entertainment marketing. However, small business owners …
The internet is a huge place—but as big as it is, it would still be fair to say it’s a pretty crowded space these days. There’s barely a corner online where your brand is free to be unique and establish its voice. Of course, while it’s not impossible to do …
With many people becoming first-time business owners and going into different business ventures, there has been an exceptional amount of entrepreneurs who have decided to help others with the same. Starting a brand requires lots of hard work and time can be crucial during the launch of a new product. …
When coming up with a plan for your business, keep in mind that concrete planning plays an important role in your success. Today, more than ever, people who launch a business often find that their passions align with what they do on a day-to-day basis. While that is exciting and …
As an Artist, you may have concerns over your overall journey, whether it is how to find representation, where your art should be placed, what your target audience is, or even trying out new strategies on how to enhance your career in order to achieve your goals. Currently, the music …
Learning how to take your existing audience and turn them into a lifelong fan base is an important skill to master both for the music industry and for overall businesses. The reason for this is that it allows you to expand upon your portfolio and can also make it possible …
As an artist, you can turn to management for help when it comes to figuring out new ideas and ways to stay on track with your goals. If you’re pursuing a different career path being smart with your schedule can help you succeed. With all the content that has to …
As the Internet of things continues to progress and thrive, social media is quickly becoming a crucial aspect of marketing for most brands and businesses. To successfully use social media for marketing purposes, it takes a lot of dedication to ensure that your presence is always consistent, curated, and actively …