Taylor Brown

Endorsements and Sponsorships for Your Art or Music Career

September 6, 2024September 22, 2022

As an artist or musician, you may wonder if endorsements and sponsorships are a good career move. After all, many successful celebrities have endorsement deals with major brands. However, endorsements and sponsorships are not suitable for everyone. Before you decide to pursue this type of arrangement, there are a few things you should consider. What Are Endorsements and Sponsorships? Endorsements and sponsorships are forms of marketing that aim to create …

Music PR – Best Practices for Getting Publicity in the Music Industry

October 27, 2024September 15, 2022

The music industry welcomes a new breed of singers, songwriters, and musicians once in a while. From viral internet videos to top hits on the chart, there is always a reason why a new artist rises above the others. However, one of the best ways to penetrate the industry is to generate as much publicity as possible. But aside from working with a top-caliber music promotion company, what else could …

The Key to Planning a Successful Music Tour

July 29, 2024September 8, 2022

You’ve got the music, the band, and the dream. Now, it’s time to hit the road and take your music to the masses. As an up-and-coming musician, touring is a great way to get your music out there and build a following. But before you explore what the world has to offer, there are tried and tested things you should do to ensure your tour is a success. One of …

3 Things to Kickstart Music PR for Independent Artists

February 14, 2024September 1, 2022

Public relations, or PR, is the discipline of managing and shaping the views of your company to acquire new customers and strengthen existing customer loyalty. Many musicians rush into Music PR without a clue, which is a severe mistake. As the PR landscape evolves, obtaining good PR becomes more difficult without a brand, a social plan, numbers, and live stream firing. A music PR campaign can be a vital component …

5 Questions to Figure Out How Often You Must Release Music

September 16, 2023August 25, 2022

If you’re an artist who is wondering how often you should release new music, you’re not alone. It’s a common question, and there is no easy answer. After all, you want to keep your fans interested, but you don’t want to overwhelm them with too much new material. To help you find out how often you should release new music, there are a few questions you can ask to help …

5 Questions to Ask a Music PR Firm before Working with Them

September 16, 2023August 18, 2022

The decision to hire a music PR firm is indeed a big one. After all, it is quite expensive, and it still doesn’t guarantee success. Regardless, music PRs are vital when it comes to promoting new releases, tours, and other music-related news to the public, and if you’re looking to gain attention about the music you’re producing and the like, this is a great solution for you. That said, there …

How a Business Can Benefit from the Use of Social Media

May 9, 2024August 10, 2022

As of this writing, 4.62 billion people worldwide utilize social media. This implies that social media is the best tool for companies to connect with consumers. However, not all businesses are making the right shift to this modern medium. In this article, we share seven reasons your business has to be active on social media and how it may help your brand grow. 1. A Personal Touch From Your Company …

6 Common Branding Mistakes You Need to Avoid

April 25, 2024August 4, 2022

Good branding is vital for businesses because it helps create recognition and credibility. When customers see a consistent brand, they are more likely to remember it and trust it. Branding can also help businesses attract new customers and stand out from their competitors. Unfortunately, not many businesses prioritize branding, and some tend to make several branding mistakes. Building and maintaining a brand identity is essential for any business if they …

3 Benefits of Digital Marketing That Artists Need to Know

April 25, 2024July 27, 2022

The internet has completely transformed just about every aspect of modern life. This has led to a slew of different changes in the lives of artists. Indeed, artists nowadays have unlimited access to their audience as they are now able to get their music to listeners no matter where they are in the world. Considering how important the internet has become to artists and musicians, it’s vital to maximize it …

5 Main Reasons Why Business Promotions Are Important

August 4, 2024July 21, 2022

Business promotions play a significant role in marketing and advertising. This is because it is a tool that brings about brand identities and increases brand awareness. A business promotion creates an opportunity for you to connect with prospective clients. Whether it is a sale, sweepstake or contest, it will bring about opportunities for you to interact with your existing and potential clients, generating leads. Another important reason why business promotions …

4 Creative Marketing Tips for Creating a Timeless Brand

July 11, 2024July 14, 2022

When you think of big name brands such as Coca Cola, Ford, McDonald’s, and the like, you often wonder how they have survived the test of time. With trends coming and going, it can be difficult to cultivate a brand that can withstand just about anything. How do these brands do it? The key is consistency. This means that you need to give your brand the ability to adapt and …

4 Strategies You Can Do to Identify Your Target Audience

December 31, 2023July 6, 2022

Promoting and marketing are a key part of continuous business success. But before planning the activities to market your business, you should first focus on who you should be targeting. Once you have identified the type of market you should have, you’ll be able to realign your goals and provide them with better products and services. Here are some strategies you can use to identify who your target market is. …

Read This to Drive More Website Traffic through SEO!

August 11, 2024June 30, 2022

Even though small business owners may spend a lot of money hiring SEO consultants or agencies, they may not see results. It can be difficult for them to compete against big-box companies for the top three positions because they have much larger budgets for entertainment marketing. However, small business owners shouldn’t give up hope! You can boost website traffic through SEO! Here are ways how! Keywords The keywords you choose …

A Guide on How to Create the Voice and Tone For Your Brand

September 22, 2024June 22, 2022

The internet is a huge place—but as big as it is, it would still be fair to say it’s a pretty crowded space these days. There’s barely a corner online where your brand is free to be unique and establish its voice. Of course, while it’s not impossible to do this, it’s challenging. Your brand voice and tone are the personality traits that define how you communicate with your audience. …

Tips To Kicking Off A Successful Start-Up In Business

August 27, 2024June 10, 2022

When coming up with a plan for your business, keep in mind that concrete planning plays an important role in your success. Today, more than ever, people who launch a business often find that their passions align with what they do on a day-to-day basis. While that is exciting and meaningful, there becomes an added layer of responsibility and a sense of urgency to monetize these passions while doing what …

Why Artists Have More Power Than Ever Before

August 27, 2024June 3, 2022

As an Artist, you may have concerns over your overall journey, whether it is how to find representation, where your art should be placed, what your target audience is, or even trying out new strategies on how to enhance your career in order to achieve your goals. Currently, the music industry is undergoing a transitional period that is allowing artists to exercise additional creative freedom. Currently, there is a lot …

How to Convert Your Audience Into A Fan Base

August 27, 2024May 27, 2022

Learning how to take your existing audience and turn them into a lifelong fan base is an important skill to master both for the music industry and for overall businesses. The reason for this is that it allows you to expand upon your portfolio and can also make it possible to continue selling your work more easily in the future. It also gives you a stable relationship between yourself, your …

The Importance Of Having A Goal-Driven Schedule For Your Brand

March 12, 2024May 20, 2022

As an artist, you can turn to management for help when it comes to figuring out new ideas and ways to stay on track with your goals. If you’re pursuing a different career path being smart with your schedule can help you succeed. With all the content that has to be created, events hosted and social media updates scheduled, a lot of artists find themselves getting burnt out by such …