If you’re in New York on the corner of 43rd and Broadway, look to the giant 23 story high billboard on the Reuters Building to catch a glimpse of the hottest song of the new year, “My Tata” by Mike11. The energy of the city and the people are a perfect match for the intensity of the track. “My Tata,” features R&B singer Jeremih letting loose a sultry flow as …
Designing your brand is not an easy task. It is hard enough to create a marketing campaign; working on something as important and permanent as brand design, however, is a completely different ballgame. There are some big problems in the world of brand design today and good brands are suffering because of them. The reason brand design is so hard is that it is art, and you cannot objectively measure …
The art of rebranding is certainly one that not every entrepreneur is aware of or knows how to integrate into their business. But that doesn’t mean it cannot be learned. It’s one thing to give up on an already established brand that didn’t really make it into the corporate world, but it’s a whole other world when you rebrand correctly. A good entrepreneur should always evaluate the pros and cons …
“My Tata” features R&B recording artist Jeremih and is produced by Scott Storch Los Angeles, CA – January 9, 2018 — “My Tata,” the latest single from rising guitarist, songwriter and producer Mike11 may be the first song to be inspired by a Netflix Original Series. After watching the hit Netflix series “Narcos,” the song’s theme emerged after Jeremih found his inspiration in the nickname for Pablo Escobar’s wife Maria Victoria Henao, …
In a crowded marketplace, creating compelling brand messaging can be the difference between failure and success. Here are five things to factor in when planning for your brand. Offering something unique Whether potential customers are shopping in a store, browsing a web portal for goods, or even looking a billboard on the side of the road, it can seem difficult to offer something unique. If it’s a shoe design, you …
Social media is too important now for any promoter or advertiser to ignore. Social media is bigger than television, radio, and newspapers combined. Nothing gets you traction as quickly and as cheaply as social media does. Here’s a cheat sheet to ensure that your social media promotion goes well. Facebook Facebook is the social network for everyone. Every other social network has some sort of niche, some demographic which is …
In the business world, there’s a lot of competition – so much, that if you don’t stay on top of your game most of the time, there’s a very high chance that you’ll be falling behind in no time. It’s impossible for a company, a business venture or an entrepreneur alone to surpass their competition and get their company off the ground if their Kickstarter campaign itself is a complete …
Whether you’re a business owner, or just need to make some good money on the side, having a side hustle is certainly the best way to do so. Studies validate that most individuals above the age of 25 have some side hustle set up for them to help them fund their studies or whatever they need the funding for. However, the idea of having a side hustle is a lot …
Business in the public relations industry is anything but easy, despite what people who have nothing to do with the industry try to portray it to be. If anything, it’s a lot like the global economy: the rich get richer and the poor get poorer. As for the middle class? They continue to shrink in size. It is undeniably unfair, but that’s just how it is. When we talk about …
In this day and age, the general population relies on social media for all sorts of things. From seeking advice on public forums to searching for the ideal partner, social media has a solution for it all—or so it seems. However, with the popularity of social media being sky high, many even turn to it for the purpose of networking. Before the evolution of social media, people found it rather …
“OKAY” follows Jackson’s recent hit single “Papillon”
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Gone are the days when an entrepreneur would have to go the extra mile just to get their brand name across or distribute flyers if their brand was hosting an event. In this day and age, social media is the norm, and the entire world is on it – there’s no better way to reach out to such a large number of people than using social media. But that doesn’t …
We would like to take the opportunity to wish all of our current and prospective clients Happy Thanksgiving! May your table be surrounded by family and friends this Holiday Season.
There are many reasons why a brand owner would want to give their brand a makeover, but there are also those who simply neglect the clear signs when your brand is calling for a makeover. Neglecting these signs not only makes the brand owner look out of touch, it also means that the brand is going to suffer whether they see the clear picture or not. There’s nothing wrong with …
Stephanie Martinez is an investigative journalist currently living in Los Angeles. Born in Barranquilla, Colombia, Stephanie has always had a passion for storytelling and current events. After graduating from the undergraduate program at George Mason University, Stephanie went on to get her masters in Broadcast Journalism at the University of Maryland. Since then, she has been nominated for four Emmys for her work with Univision. Her latest project, “News Quickies” …
Releasing a new product into any marketplace requires a lot of careful planning to ensure its success and it’s no different for the music industry. In fact, planning the release for a single is extremely necessary as it sets the mood for the rest of the album to follow. If you look at the history of successful musicians like Pharrell Williams, you’ll see that he’s doing something right since every …
In this day and age, PR is something that almost everyone has a clear cut idea about. There’s absolutely no question in one’s mind when it comes to such things, not because they’ve had their own experience in the field, but because of how television series and movies, as well as the media, portrays it to be. Of course, there’s some truth in the way it is portrayed but there …
Advancements in video streaming technology, digital video capture, and fast internet connections have made video the ideal digital content. If you are running a YouTube channel, you are going to be facing a lot of stiff competition. Everyone wants to have videos that reach out to people, but sometimes, the content is not enough; you need to invest in adding interesting visual effects, animations, and graphics that make your videos …
Running an online contest is a make-it-or-break-it for your company since it can benefit marketing and generate profits if done correctly. If done wrong, a poorly run online contest can make you look questionable in the eyes of your audience. Many firms end up making mistakes because what they do not realize is that it is crucial that you thoroughly plan the contest from beginning to end and decide on elements …