Generally, we think of marketing as a thing that interrupts our entertainment – but entertainment marketing strategy takes things in an entirely new direction by combining content and ads. Big brands are willing to spend a lot of money for celebrity endorsements as well as invest money in product placement in movies and TV shows. This trend and its success have slowly given birth to entertainment marketing, which incorporates the …
In this era, the number of likes and followers that one has on their social media platforms, such as Facebook, Instagram or Snapchat is what determines their value in this society. However, for a person to maintain the number of followers that they currently have, or even for those who seek a boost in their current followers, it is important that they put up engaging content on a regular basis. …
AMW Group is now on Flickr! We will contribute images, interviews and the like from past events, talent performances, marketing and entertainment marketing projects. In doing so, we hope to expose more visual content to a wider audience, provide easier access to our industry behind the scenes, and spark current and new clients imagination. If you would like to collaborate we’d love to hear from you! Check out our Flickr photostream, and please …
We value great feedback and reviews from past clients. They help us become aware of areas we can improve and ultimately makes our services better. We have adjusted our services to address our client’s needs for over 20 years and will continue to do so moving forward. Our team will always listen to constructive feedback and we take notes and listen. Reach out to our team and let us know …
Western State Colorado University study links SweatTech Neoprene to boost metabolism Los Angeles, CA – September 29, 2017 — Obesity is an epidemic in America. Currently, one in three US adults struggles with obesity and the increased risks of developing chronic health problems caused by obesity including diabetes and heart disease. Research points out that diets alone are not an effective solution to this crisis. Founded in 2007 by Dustin Zahursky, …
Fox Network’s new singing competition “The Four” is looking for the strongest new voices across the nation. Every week, four vocalists perform to defend their seat against waves of new performers, hungry for their shot at stardom. The winner will catapult their career to the next level. From the network that brought you “American Idol” and from the producers behind some of the biggest talent- driven shows on earth, comes, “The …
Similar to all other social gatherings, beverages are a key factor in events. Often, businesses or companies that organize events fail to comprehend that their choice of drinks served at their events actually speaks volumes to the event attendees. Not just the drink itself, but the way it is served is noted by attendees. However, most event organizers make the mistake of taking the extra mile a little too far …
Humans are visual. Sure, we read and we listen, but nothing hits us the way visuals do. In the long term reading and listening to sounds is actually much more powerful than just visuals, but nothing has the power to captivate more powerfully than visuals. If you see a great piece of art it takes a few seconds for your brain to realize how amazing it is. On the other …
If you’ve made an independent film, you know just how difficult it was to make it, but the hard part is just starting. To get your film to the masses, you need to promote and successfully market it as well. With most indie films, most of the budget made it to the screen and not much is left to market it on a full scale. Luckily, with the help of …
KCRW offers listeners in Los Angeles a taste of new, original music. Tom Schnabel, the host of perennial favorite “Rhythm Planet” curates a weekly playlist on his show featuring new releases in classical, jazz and world music. This week he’s selected “La Gitane” from Black Market Trust’s new album and love letter to Django Reinhardt, “Folk Songs”. Listen below for the entire show, the Black Market Trust starts at 41:00.
First solo release takes Jackson’s style from K-Pop to Hip Hop Los Angeles, CA – August 26, 2017 — Jackson Wang is an easily recognizable face across Asia, and to K-Pop fans worldwide. This August, his new solo single “Papillion” will be released, giving Jackson’s many fans something to talk about. The talented rapper’s effortless flow is backed by a fiery, bass heavy beat and catchy hook. But perhaps the …
A thought leader, in any industry, is the intelligent, trustworthy and reputable expert who knows everything that there is to know, inside and out, about their field. Whenever an issue arises and people are in dire need of an expert opinion, or need a forecast about the future of the industry, they always turn to the thought leader, and this opinion is considered greatly. They are noticeable from a distance and …
When you search the internet using Google, chances are you don’t think much about the ubiquitous Google logo. Today is different. Google has made a truly impressive Google Doodle to honor the 44th Anniversary of Hip Hop and the Invention of the break. It’s both fun and educational, offering an animated tour, hosted by Fab 5 Freddy, taking you through Kool Herc’s momentous use of the Break for the first …
It’s been four months since we’ve heard anything from Robert Hunter. The reclusive rocker with an alt-country vibe who gave us the songs “Wasted”, “Sober” and “Outta My Mind”, appeared destined, at the time, to will his way into the music industry with a plan and a purpose. “Afterglow” was a record that seemed to defy all the latest trends. His sound is gritty and authentic. It’s unique in this …
When attending an event, it’s a given that the bag of goodies at the end makes a huge impact on the attendants. For anyone planning the event, it is extremely important to ensure that they’re giving gifts that don’t get dumped immediately. Not only is it a waste of resources, it also means that the attendants will not remember your brand very well. Or if they do remember the brand, …
The influence of social media on this generation is undeniable, and while the evolution of social media is consistent and unstoppable, there are many platforms that go unnoticed. Whatever your niche, whether you’re a business fanatic, a furniture creator or even a fashion designer, there are several different types of social media platforms that would help you promote yourself. However, many users find the search for the right social media …
Summer is in full swing, but in many areas the weather is showing signs of an intense heat wave. While summer might mean loads of fun in the sun, you still have to distract yourself from the sweltering weather in order to enjoy yourself. If you are looking to host an event in the summer, a little creativity will keep you and your guests cool and comfortable. The following are …
June’s issue of Jazz Journal features a review of the Black Market Trust’s latest album “Just One of Those Things”. Reviewer Mark Gilbert had some high praise for the band overall, calling them a “substantial talent”. Stand out tracks include “Paper Moon”, which Jazz Journal described as “a contagious cha-cha”, as well as the “revelation” of “full strength instrumental fireworks in the sprightly Pretty Trix, a rumbustious joust between guitar …
In a generation where music is the top most desired means of entertainment for millions of people, getting to the top with a promising career in the industry is one of the most difficult things for most artists. However, to ensure that your next single release is a hit and not a flop, it is important that you plan it from a business perspective as well as an artistic perspective. …
Looking for the perfect city to host an event in? May we recommend New York, one of the greatest cities on earth? People have a lot of different opinions about New York – some love the diversity, some think New Yorkers are rude, some think it isn’t safe – the point is that everyone has an opinion about New York. That is simply because it is one of the most …