Coronavirus update from AMW Group

We wanted to update you on how we are handling COVID-19. Our company is set up for remote work, and our staff and services will be completely uninterrupted throughout this time. Instead of in-person client meetings, we will schedule phone conferences as needed. Industry-wise we see surges in traffic on streaming platforms and online outlets; this is a direct result of people spending more time online while being home. So …

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PR Can Give Your Music Career a Leg Up

There is a lot that goes into creating your own music, building up a following, trying to make it in the music industry. It can be discouraging if you don’t know what to do, or have someone helping you. Even if you’re capable of promoting yourself on your own, it’ll take time away from doing what you love most: making music. It doesn’t hurt to get some help in your …

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How To Promote Your Music On TikTok

TikTok calls itself the “destination for short-form mobile videos”. 500 million people use Tik Tok every month and 66% of them are under 30. Many of it’s most famous users are under 20. If that’s the demographic for your music, you need to be on TikTok. The platform is not only great for finding and engaging with your audience but monetizing your music and earning revenue when other people use …

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5 Ways Your Company Can Kill It Online

It’s no secret that the internet and other new technologies have taken over. This very post is likely being read on the internet, whether on a computer, phone, or on another electronic device. Everything and everyone is on the internet today, your company should be too.

Top Music Promotional Strategies from AMW

It’s time to get your music promotion kicked off on the right foot. If you’re creating quality music, it’s time to create a promotional strategy to go along with it. There is a multitude of talented musicians out there and sadly some of them will never get the audience they deserve. Don’t let yourself be one of them.  This happens so frequently to so many talented performers because they don’t …

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Pinkfong Reimagines “Baby Shark” Video With Yellow Suit-Guy from “Gangnam Style”

Viral Phenomenon Joins Forces with Entertainer Yoo Jae Suk (Los Angeles, CA) January 8, 2020 — “Baby Shark” is back with a brand-new twist inspired by trot, a 100-year-old retro style of K-pop music well known for its repetitive rhythms and vocal inflections. For this video, Pinkfong has collaborated with the “yellow suit guy” from PSY’s “Gangnam Style” video, Yoo Jae Suk (also known as Yoo San Seul). The video …

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Introducing Gift Cards From AMW Group

Talk about a gift that keeps on giving! If you’d like to give a truly special gift this year, AMW has a selection of gift cards your friends and family can use towards a promotional campaign for their latest project.  AMW’s gift cards are digital, so they’re even great as last minute gifts. This holiday season you can help your loved ones pay for part or all of any of …

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What To Expect From Social Media Management

Maintaining a social media presence has become a full-blown job occupation. Social media’s main importance to a brand is that it humanizes it. People will innately bond with a face, not a product. Social media gives your audience real-world proof that your brand holds up its end of the bargain because it allows everyone to see how you interact with your consumer base.  Reporting and analytics are available with any …

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What To Expect When You’re Marketing

A frequently asked question about digital marketing campaigns is “ What can I expect to get from this?”. After all, it would be nice to know that you’re going to get a return on your investment, wouldn’t it? In a world seemingly obsessed with overnight success stories, unrealistic expectations will kill your campaign (not to mention industry connections) before you have a chance to get your brand off the ground. …

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AMW Welcomes New Client King Bach

AMW is excited to announce we are working with internet star King Bach! He’s recently released his latest single, “Blue Pantalones,” a comedy song about . . . pants. King Bach is an in-demand actor, producer, and content creator alongside his internet success with over 45 million fans. His hilarious brand of comedy has spawned national catchphrases and captured a global audience, launching him into the industry as a bonafide …

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The Difference Between Publicists, Managers, and Agents

As the business development director here at AMW, it’s part of my job to answer questions any of our potential clients may have when they’re considering working with us. Particularly with clients who are newer to the entertainment world, I get asked a few specific questions, in particular, every single day: what can you do for me? Can you get me gigs? Can you book me work on a tv …

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AMW Welcomes New Client Ananya Birla

We’re excited to be working with Ananya Birla, a singer, songwriter, and entrepreneur from India. She’s just released an infectious reggae-pop single with Sean Kingston titled “Day Goes By.” The single marks one of the biggest Indo – U.S. collaborations. If you’re looking for an upbeat song to boost your mood, take a listen to “Day Goes By” on Spotify. With three back-to-back platinum-selling and two double platinum-selling hits, Ananya …

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Katrina Stuart Releases New Single “Blue Roses”

Available Worldwide September 14th Los Angeles, CA – September 13, 2019 — Katrina Stuart has known from a very young age that she had talents to share with the world. Since the age of 4, she’s been honing her craft, performing in front of audiences and sharing her hope and optimism with the world. This September, Katrina releases her first single “Blue Roses,” giving her a brand new platform from which …

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Author Porscha Sterling Relaunches #1 African American LiT Reading App

New Features Deliver the Ultimate, Customized Reading Experience  Los Angeles, CA – Aug. 7, 2019 — Porscha Sterling wears many hats. The author, publisher, entrepreneur not only writes best selling books that represent African-American audiences, but has also developed a platform for independent authors to reach new audiences and for readers to find work from up and coming authors. The LiT Reading App has just been relaunched with new features that make …

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Take Control of Your Social Media

Trying to catch a break in the entertainment industry takes years of blood, sweat, and tears. It seems like there are a million moving parts at times, so finding prioritizing your tasks can make or break you. In fact, this is where many people hoping to make it in entertainment fall short. Some actors think all they have to do is focus on the acting, some musicians think all they …

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DS Sports Ventures Introduces Groundbreaking New Software BaseballCloud

Former Houston Astros Minor Leaguer Kevin Davidson’s Vision Comes to Life Los Angeles, CA – July 30, 2019 — BaseballCloud is a revolutionary new software designed as a resource for amateur baseball players looking to improve their game. Envisioned by Kevin Davidson, the CEO and co-founder of DS Sports Ventures, BaseballCloud is the first centralized data analysis tool available for young, aspiring players. Through BaseballCloud’s key metrics and custom visualization tools, …

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10 Steps for a Successful Music Promotion Campaign

Before starting a successful campaign to promote their music, every musician needs to learn what makes up a solid music promotion campaign in the first place. Here are 10 tips to help guide you into your most fruitful publicity campaign to date.  1. Get To Know Your Audience  Get to know everything you can about the fans you already have. How old are they? What gender are they? What do …

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The Ultimate Music Submission Guide

Whether you’re brand new to the music scene or have been collecting a serious following for some time, getting your music out there to be heard by your fans is your number one priority as an entertainer. From releasing singles to submitting your music to festivals and everything in between there are a million moving parts to look at. Once you’re in, you need to make sure you’re able to …

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How to Create a Killer Sponsorship Proposal

The goal of business is to keep growing. Gaining sponsors is a great way to take your business or event to the next level. One of the most difficult things about this is creating a proposal that will get your sponsors on board. We have some surefire tips that will help write a killer proposal so you can lock in your next sponsor. Include Your Skills One of the hardest …

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Building A Brand To Grow Your Business

Building a brand for yourself and your business is not a one-step process. You don’t just decide one day you’re going to be a super positive fitness guru and then the next day you have a fitness empire. You build that brand and that empire brick by brick. Whether it’s a personal brand or a brand for your business, branding goes beyond your resume to show a more complete picture …

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