Great Publicity; the Necessary Element to Get From the Basement to the Center Stage

For artists that are budding and have one album that they have done locally, or even a solid 4 to 6 song demo that is mastered and marketable, performances and writeups are of high importance. This is the time to start booking shows in venues of the hometown and that area of the country. There are many bands that use social media and demos to book their own tours these days, and success stories range from mega to muddy. The best home grown tours that are booked by the band are ones in which the guaranteed rate of pay is not an issue, they just need a place to play and will take a cut of the door. If the music is great and the merchandise such as t shirts is marketable, you CAN do this but many bands come back to town citing gas costs as the “tour killer”. It’s tougher out there than many imagine.

Quick Summary

As musicians aim for national or global recognition, securing a skilled publicist becomes crucial for outreach and opportunity engagement. Budding artists should prioritize booking live performances and promoting their music through social media, yet many overlook the value of getting write-ups. Effective DIY marketing, particularly through Facebook events, can drive traffic, but must be handled thoughtfully. In today’s competitive landscape, strategic publicity efforts, including leveraging lif

For musicians, many polish their live show, choreographing moves, and playing abilities on their instruments and forget to seek out write ups. They will still see some level of success, especially if they drive traffic with YouTube videos, Facebook, and the like. Here is where we are going to cover one important area of Do It Yourself marketing: the Facebook invite. A lot of very talented bands will simply refuse to use any kind of publicity agent or third party citing Facebook traffic as their biggest asset. Then, every show they have, they send invites to their Facebook fan base, and create “events”. This can work for you, but nationwide we have seen a lot of people complain about created events that say “click if you are going”. The tactful thing to do is simply post on the Facebook news feed the show, who you are playing with, and the venue. More people are getting sick of the “invites” but may not tell you to your face, creating more headaches then help.

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