How Streaming Radio has evolved to Benefit Indie Artists

Sound Exchange: watchdog for protection

Quick Summary

In today's technology-driven era, Indie artists have unprecedented opportunities to gain exposure through streaming radio. The rise of services like Sound Exchange ensures artists receive fair royalties while offering peace of mind. Embracing a DIY approach grants musicians creative control and freedom over their work, allowing them to build direct connections with their audience. With platforms like Pandora and Spotify, artists can analyze their reach, ultimately transforming how they promote a

The built from scratch mantra

The ability to have control over your following

With streaming services like Pandora, Spotify, and Last FM, you can totally gauge your following, even if you are not making a fortune. Adding updates, reaching out, and providing notice when you have new tracks is crucial. What really has evolved with streaming radio to benefit Indie artists is your ability to target your market and really create a team. The attitude of having to sign with a major label or go broke is dwindling, as things like T shirt sales, touring and the like become much more within your control through streaming services. Even if you do choose to sign with a major label, using the streaming services to your full potential is an important part of your daily regimen. One of the best ways that streaming services have evolved is in the way that the output is streamlined and analyzed. You can break down areas from which you are gaining follows, popularity of certain songs, and much more. Once you are using several different platforms to broadcast your music and have online portals, you’ll see just how far things have evolved since LP’s and phone calls were the only way to get your product out.