In this era, the number of likes and followers that one has on their social media platforms, such as Facebook, Instagram or Snapchat is what determines their value in this society. However, for a person to maintain the number of followers that they currently have, or even for those who seek a boost in their current followers, it is important that they put up engaging content on a regular basis.
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How Can You Engage Your Fans & Followers?
Many people are lost and confused when they put up content that they presumed to be engaging, but which brought them only a small amount of likes and a decrease in followers. As sad as it may be to think that this is what the world has come to, there’s nothing we can do about it except join the race and try to be better than the next person.
Putting up content that successfully attracts and engages your social media followers is difficult but not impossible, and there are tactics that you can adapt and apply to your page that can give you the results that you desire. Here are a few tips on how you can engage your social media followers:
Video Content Generates All the Buzz
In the past, while websites used to opt for writing content and viewers actually took the time to read pages upon pages, recent statistics show that this has changed dramatically over the last few years. Users of Facebook spend approximately 100 million hours watching videos every single day. And if you add Twitter into the mix, the numbers go up by a considerable margin!
Thus, it is evident that video content is a lot more desirable than written content. However, creating video content is not as easy as it seems. Originality is key when creating any type of content but with so many Vloggers on the platform, it is quite a task to ensure that your content stands out and gets viewed.
How to Vlog Successfully
Even though it is difficult, it is still rather achievable. Here are a few ideas that you can incorporate into your video content and generate buzz:
- The length of the video: This matters more than you think. Any video that goes above 2 or 3 minutes can instantly bore your audience, especially if they’re not getting much out of it. The ideal length of a video on any platform is generally 1 minute and 30 seconds.
- The equipment used: This also plays a huge role in making sure that the audience will be interested. You can use a great smartphone camera such as an iPhone, or you can film your video using a great DSLR or a camera of equal quality. The better the camera, the better your chances!
- The Content: Of course, the most important thing of all is the video content that you put up. Originality should be present at all costs. Even if you copied an idea from another vlogger, always make sure to give your own touch to it.