KAATO To Release New Album "Slam!" Available Now
New Album Is Artists Unique Take On Legendary Rock And Pop Music
Quick Summary
KAATO's latest album, Slam!, showcases their unique spin on classic rock and pop, combining diverse influences into an energetic mix. The self-produced record reflects their artistic vision, featuring standout singles like "Somebody, Someday" and "Communication." With a DIY approach, including building their own studio, KAATO is establishing themselves in the music scene. As they prepare for a tour in Japan and a nostalgic music video, the band's sound remains bright and engaging, ready to reson
Los Angeles, CA - March 27, 2019 — Over the course of their 8-year emergence, KAATO has grown and developed their own distinctive sound. Their latest release "Slam!" puts their modern take on quintessential rock and pop songs from as far back as the ’60s. KAATO’s wide reach of musical influences are expertly blended together in a high energy, custom-built mix."Slam!" lives up to its title, conveying their exciting musicality that will drive them towards success without sacrificing their artistic vision. This self-produced album fully represents who they are as a band as they carve out a space for themselves in the music world. "Slam!" was mixed by Scott Hardin and mastered by Richard Dodd.The two singles the band is the most proud of, "Somebody, Someday" and "Communication" not only show the range of their diverse inspiration, but the exceptional range of their own personal ingenuity as well. KAATO has truly opened themselves up and poured everything they have into "Slam!". From building their own studio to writing all of the music and lyrics, they're proving that they are a force to be reckoned with."Slam!" is available now on all major music platforms.Kurt Lowney on "Slam!":"We wanted it to sound big, bright, and in your face! Its a collection of 8 rock songs with different scenes, colors, and moods that are free from the pressures of a definitive theme."KAATO will be going on tour in Japan beginning April 5th and will be releasing a new music video shortly after their April 14th return. Their upcoming music video will be paying homage to the golden age of music videos, the 90's. With 70's flair, analog film emulation, lens effects, and luxurious rock n rol textures. If you happen to be in Japan and want to catch KAATO live, tickets are available on their website.About KAATOKAATO is a Nashville, Tennessee based rock band made up of Kurt Lowney (vocals), Mika Nuutinen (bass), Hunter Lovan (lead guitar), and Christopher Williams (drums). Originally from Australia, the band was founded in 2011 by singer/songwriter Kurt Lowney. KAATO had their first international tour co-headlining with Mitch Malloy in the UK after their self titled album was released in 2016. Kurt and Mika made the move to Nashville permanent in 2018 and started work on their newest album "Slam!" from their home studio, which allowed them to fine-tune their sound until they got exactly what they wanted. You can follow KAATO on Instagram and Twitter, or visit their website for updates and news.
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Frequently Asked Questions
How can independent artists effectively promote their music?
Independent artists should build a strong social media presence, submit to playlist curators, create an electronic press kit, engage with music blogs and podcasts, collaborate with other artists, perform live regularly, and invest in targeted digital advertising. Consistency and authentic fan engagement are more important than large budgets.
What role does streaming play in modern music marketing?
Streaming platforms are now the primary music consumption channel, making playlist placement crucial for discovery. Artists should optimize profiles on Spotify, Apple Music, and YouTube Music, pitch to editorial playlists, leverage algorithmic recommendations through consistent releases, and use streaming analytics to understand their audience demographics.
How much does music promotion typically cost?
Music promotion costs range from $500-$2,000 for basic digital campaigns to $5,000-$15,000 for comprehensive PR campaigns with radio promotion and playlist pitching. Major label releases can spend $50,000 or more. Independent artists should start with focused investments in playlist promotion and social media advertising.
What makes an effective EPK for musicians?
An effective electronic press kit includes a compelling artist bio, high-quality press photos, links to music and videos, notable achievements and press coverage, social media statistics, contact information, and a one-sheet for quick media reference. Keep it concise, visually professional, and regularly updated with latest releases.
How long does it take to build a fanbase as a new artist?
Building a meaningful fanbase typically takes 1-3 years of consistent effort including regular releases, social media engagement, live performances, and strategic promotion. Some artists gain traction faster through viral moments, but sustainable careers are built through ongoing relationship-building with fans and industry connections.
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Key Terms
The deliberate sequencing of release platforms (theatrical, streaming, VOD) to maximize revenue across all distribution channels.
Creative ProducerA producer focused on story, talent, and creative elements rather than primarily on financing and business aspects.
Stem DistributionReleasing individual component tracks of a song separately, enabling remixing, sync licensing, and fan creativity.
Music Sync AgentRepresentative who secures placement of music in film, TV, advertising, and games.
Social AudioShort-form music content created for social media platforms.
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