Launching a brand is a great feeling. You know that you are defining everything about the brand and it feels good to have that much power over something that you are doing. Launching a brand isn’t simple. There are many different things you need to take into consideration if you want your brand to succeed. Here are some books that will go a long way in helping you. Designing Brand …
Branding is a crucial part of business these days. Back when brands only existed in advertisements it was good to have a proper brand strategy. Nowadays when brands have to interact with people on social media, it is necessary to have a proper brand strategy. There are many signs which can signal a need for serious thought about changing the direction or creating direction for your brand strategy. If you …
Time and time again companies keep making the same mistakes when it comes to online media. It’s not just small companies either; the bigger the company, the easier it is to see how they are doing things wrong. Companies that run fantastic marketing campaigns on the television and in print media end up running mediocre online content. There are many different reasons that companies end up going in the wrong …
Pro Launch – Special Offer Take advantage of the following special offer available to past and prospective clients until July 25th. Get Great Media Coverage for Product, Events and Service Launches Whether you have invented the latest gadget, developed an app, written a book, started a new business, designed a clothing line, produced a major hit or promoting an event, the Pro Launch campaign is a great option. We plan launches meticulously …
Too many companies end up running dry, boring social media accounts. It’s easy to see why so many people find it hard to create a good social media presence; social media is social, and to be social you need a personality. The aim of social media presence is to make people aware of you as well as make people engage with you. Without social media engagement there is no point …
When you are deep in the trenches of bringing a new brand the clout you need to succeed, a great event is one of those instances where your brand is seen as an entity that will extend way beyond the few hours that took place during the event. The task at hand is getting your content or product to “live for said amount of time outside the event”, and to …
Threading the fine line between being inactive and spamming If you’ve ever run a social media page you know this problem. You don’t want to post too much about your product because you don’t want to spam people’s Facebook and Twitter feeds. If you are selling window cleaners and keep posting about them all the time people will start unsubscribing to your updates. The reason for this is simple, even …
With all the technology around us it is easier to get distracted from our work than ever before. We have so many different workspaces, notifications, communications, and more that keeps making it harder to stay on the task. Why not use the technology available to do the opposite instead? That is what these three productivity apps do. They allow you to keep working and fight any obstacles that show up …
There’s a great saying which goes “Build a better mousetrap and the world will beat a path to your door”. Sadly, anyone who has made a great product will be able to tell you that the saying is not true. It isn’t enough to just create something great, you also have to show people that it is great. The first step to doing that is to get them to notice …
Country trio confirmed for CMA Fan Fest Appreciation and also set to open for Florida Georgia Line Los Angeles, CA – June 2, 2016 — Family Country trio The Tennessee Werewolves are rolling full steam ahead kicking off their summer with a wave of sizzling appearances. Starting with the CMA Fan Festival Appreciation Show on June 11th at The Stillery in Nashville, The Tennessee Werewolves will also hit the stage …
Fitness and activewear line plans Men’s Activewear Performance Shorts Los Angeles, CA – May 24, 2016 — Eagle Rock WERKSHOP has launched a kickstarter campaign for its newly designed Men’s activewear. Founded in 2014 by designer and fitness enthusiast Chriztina Marie, Eagle Rock WERKSHOP is now expanding its line to include a stylish twist on men’s performance shorts. Custom designed featuring digitally printed artwork, the new line of men’s activewear …
We are living in the age of social media. We have never really had the technology to allow this much social interaction on a network before and the new technology has been fully embraced by society. In such an age it is necessary to ensure that whatever you do has traction on social media. The old adage of “If a tree falls in the forest and no one hears it, …
Marketing and entertainment agency launches new line of custom branded gear Los Angeles, CA – May 9, 2016 — AMW Group has partnered with designer Joseph “JOEE” Watson for the launch of its exclusive line of limited edition apparel. Starting with their newly released custom designed graphic tees, AMW will premiere 3 company themed shirts this month. The collection will be available for purchase online at www.amworldgroup.com/products. In addition, lucky …
Singer/songwriter will be performing her newly released single, “Look” Los Angeles, CA – May 06, 2016 — Mansion recording artist and Ambassador for NO MORE, Nina Paolicelli is set to perform her new single, “Look”, at the Grand Tastings XXII event on Monday, May 16th at the Pleasantdale Château in West Orange, New Jersey. “Look” – an emotionally intense song that recounts Nina’s childhood experience as a witness to domestic …
Brand Awareness is crucial for any business to succeed. We specialize in building brand awareness and publicity so we know what your brand needs to leapfrog the competition. While brand awareness is crucial for new brands, it is also necessary for established brands to ensure that they don’t lose any market capital they have. 1. Blogs Getting your brand mentioned in the right blogs can catapult your business into the …
We all know publicity can be helpful to a brand but there is often confusion about what publicity aims to achieve. Publicity basically helps you with 3 important factors: Awareness, Credibility, and Buzz building. A good publicist can ensure that everyone knows about your brand and the latest information about your company’s products and services. Awareness You can’t be a successful brand if people do not know about you. We live …
Rochester native returns to hometown to honor those working to combat domestic violence Los Angeles, CA – April 6, 2016 — Nina Paolicelli will be performing live at RESOLVE’s 3rd annual Resolutionary Awards Breakfast on Thursday, April 7th. The young philanthropist will debut her new single, “Look” – an emotionally intense song that recounts Nina’s daunting, first-hand experience with domestic violence. “Look” will be available on iTunes and other online …
For a PR Agency, it is important to keep an eye on all the happenings when it comes to media. While we keep a close watch on a lot of publications, we know which ones are the most influential. If you want to keep a track of what happens in the industry then you need to keep a close track of these publications. Wired Wired primarily deals with how technology is going …
Creating Branding that Drives You Forward Branding is one of the most important concepts we have in marketing these days. Branding has always been a necessary part of doing business but it has become even more important due to the widespread use of the internet and social media. A brand is basically a personality; it is a set of visuals and values which allows people to gravitate towards you. Branding …
Here is what you need to realize: By the time you see something being covered by big publications, it has already been covered by hundreds of blogs. People want to create enough buzz that they reach the mainstream and blogs are extremely helpful in this mission. Bloggers are important because they lay the groundwork for your success. Blogs can also be much more efficient than advertising for creating a buzz. We …