Making a social media strategy can be a key part of building a brand’s online presence, but it often raises the question, What to post?
Understanding what to post can be vital for effective social media marketing, from promoting events to sharing behind-the-scenes glimpses.
Remember, while this blog post offers some ideas, it’s essential to conduct your own research to tailor these strategies to your business needs.
Table of Contents
Why Knowing What to Post on Social Media Matters
Social media can be good tools for businesses looking to build brand awareness, engage audiences, and drive traffic to their websites.
By planning for social media on what to post, businesses may consistently share relevant content that reflects their brand’s personality and connects with prospective customers.
This process can be key for social media networks as it may help boost engagement and maintain a strong social media presence.
A social media strategy is about more than posting sporadically.
It may mean sharing content that encourages community involvement, sparks conversation, and keeps audiences engaged.
From video content to behind-the-scenes posts, different social media networks may require tailored approaches to keep followers interested.
But what kind of posts might work best?
Defining Your Target Audience
The first step in determining what to post, could be defining the target audience.
Knowing the audience demographics, interests, and preferences may provide insights into the kind of social media post ideas that could resonate with them.
When targeting younger demographics, for instance, short-form videos and entertaining content may generate more engagement.
On the other hand, sharing industry news and showcasing company culture might be more effective for B2B audiences. Understanding the preferences of different segments may help businesses tailor their social media content ideas, ensuring every post speaks directly to the audience’s needs.
Social Media Content Ideas for Engagement
Once the target audience is clearly defined, it may be time to plan social media posts that resonate and encourage engagement. Here are some effective social media post ideas that could help keep the audience entertained and involved:
1. User Generated Content
User-generated content can be a good way to connect with audiences and keep them engaged. By featuring customers using a product or sharing positive feedback, businesses may create a personal connection and build trust.
This type of social media post could encourage brand loyalty and also serve as shareable content that audiences may be eager to interact with.
2. Behind the Scenes Posts
Sharing behind-the-scenes posts may offer followers a glimpse into the company’s daily operations, providing a personal connection that builds authenticity.
Whether it’s a sneak peek into product development or a team-building activity, these kinds of social posts could humanize the brand and help audiences relate to the company. Behind-the-scenes posts are a good example of how transparency might lead to higher engagement.
3. Showcasing Company Culture
Highlighting company culture can make a brand’s social media presence more relatable.
Posts that celebrate team achievements show community involvement or give a shoutout to team members, which may foster a strong feeling of community.
Sharing team pictures or fun content like free stuff giveaways could create a positive light around the brand, encouraging audience involvement and strengthening customer relationships.
4. Trending Topics and Industry News
Posting about industry trends, trending topics, or current events can be a way to keep the audience informed while establishing the brand as a thought leader.
Sharing content like blog posts or share industry news pieces relevant to the business’s industry may also position a brand alongside industry leaders. It could be a win-win situation when valuable content is shared, providing the audience with useful, timely information.
5. Engaging Posts with Visual Elements
Adding visual elements to social media posts may make them stand out, potentially leading to boost engagement.
Posting photo carousels, video clips, or short-form video content could keep audiences entertained and generate most engagement.
Carousel posts, for instance, may be used to showcase product features, shareable tips, or even customer testimonials in a way that’s easy to engage with.
When used strategically, these social posts could help the brand reach a wider audience.
Using a Social Media Calendar
To maintain consistency in what to post, using a social media calendar can be highly effective.
A content calendar may help organize all the posts across different social media networks, ensuring the brand keeps its social accounts active and engaging.
With a calendar, one could plan posts in advance, align them with upcoming events, and track top-performing posts.
This practice may help the social team maintain focus and stay on track when planning a promotional campaign.
The social media calendar may also help track post performance and identify which social media ideas resonate most with the audience.
Social Media Post Ideas for Building Engagement
In addition to the content ideas mentioned above, there are numerous other social media post ideas that could be leveraged to keep the audience entertained, informed, and engaged:
1. Success Stories and Testimonials
Sharing success stories from satisfied customers may provide prospective customers with valuable information about the brand’s offerings.
Posts that highlight customer experiences could be a good way to build trust and encourage others to engage with the brand. Success stories often showcase the impact of a product or service, providing authenticity and a personal connection.
2. Giveaways and Exclusive Deals
Offering giveaways or exclusive deals could be an effective way to boost engagement.
Promoting free stuff or limited-time offers through social media platforms may create excitement and encourage followers to participate.
These types of posts may also attract new followers and generate buzz around the brand, ultimately leading to increased visibility.
3. Interactive Content and Polls
Q&A sessions and quizzes could keep the audience involved and make the brand’s social media presence more dynamic.
Encouraging followers to share their opinions or preferences may foster engagement.
Polls could also be used to gather insights into audience preferences, providing helpful tips for tailoring future content.
4. Showcasing Community Involvement
Highlighting the brand’s community involvement may help foster a positive brand image.
Posts about charity events, volunteer work, or partnerships with local organizations could reflect the brand’s values and demonstrate its commitment to giving back.
Sharing these moments may build a deeper connection with the audience and encourage followers to support the brand’s initiatives.
5. Influencer Marketing and Collaborations
Collaborating with influencers or industry leaders could help increase the brand’s reach.
Featuring an influencer in a social media post might introduce the brand to new audiences. Influencer marketing may also add credibility to the brand, as followers of the influencer could view the brand in a positive light. It can be a mutually beneficial situation where both the influencer and the brand gain increased exposure.
Conclusion: Social Media What to Post
Planning what to post on social media may involve understanding the target audience, utilizing a variety of content ideas, and maintaining consistency with a social media calendar.
Whether it’s showcasing behind the scenes posts, sharing user generated content, or leveraging influencer marketing, the key can be to keep the audience engaged and ensure that every social media post adds value to followers.
Remember, every social platform is different, and it may be essential to experiment with different social media post ideas to see what works best.
By staying flexible and consistently providing engaging content, brands may maintain a strong social media presence and continue building meaningful connections with their audience.
With thoughtful planning and execution, social media can be a powerful tool for fostering community and driving business success.