Spruce Up Your Social Media With These Easy Steps
Your social media is one of the first things that potential customers see when searching for your brand. Make sure you are following these key steps to make sure you aren’t missing out on potential earnings. These steps are additional offerings to the points we added in our post back in January: How To Step Up Your Social Media In 2019. Keep reading, we’re dropping gems in this post.
Quick Summary
To enhance brand visibility on social media, it’s crucial to keep your bio updated and captivating, reflecting key information and events accurately. Utilize the bio link to direct potential customers to relevant pages for purchases or inquiries. Maintain an engaging “top nine” on platforms like Instagram to capture attention quickly, showcasing a cohesive visual identity. Additionally, ensure your business profiles are public to maximize reach and avoid potential revenue loss from private setti
Keep Your Bio Updated
In regards to Instagram, you want to make sure you create a captive bio section. Try to wrap up what you want people to know about your brand in the allotted character limit. It’s also important to keep your bio updated. If you have dates for a release or an event, make sure to change your bio after the event is over. You want to make sure your bio is relevant so if you have a past date, it will seem as though you aren’t active/consistent on your page. No one wants to buy from non-consistent brands.
Links
Social media platforms generally give users the option to post a link in their bio section or somewhere towards the top of the profile. Make sure you utilize this option. If you want your social media traffic to turn into sales/streams provide a link to a page where potential customers can get more information about your product or service. If you have multiple links that you feel are important to your brand, feel free to use tools like linktree or create a landing page on your own website that provides all of the necessary links.
Top Nine
As we all know, in this age of social media, people have short attention spans. Specifically, on Instagram, it’s important to grab people’s attention as soon as they click on your page because if they don’t see anything interesting at first glance, they will exit your page as soon as they arrived. One way to do this is by making sure that the last nine posts you made are relevant and create a cohesive look for your page. Since people don’t usually spend too much time scrolling, your top nine photos will say a lot about what you are currently doing and will let your potential customer know if you’re relatable or someone they’d like to purchase from.
Public Pages
Make sure your business profiles are set to public. Of course, this does not apply to personal pages, people have reasons for keeping their personal pages private but for business, you need to have your pages available for the world to see. If your business profile is private, you could be losing money.
Hope you all find these social media gems helpful and you’re able to spruce up your profiles.
Written by Kendra Blalock
Kendra Blalock is a content writer at AMW®, covering topics in marketing, entertainment, and brand strategy.
Frequently Asked Questions
How often should you update your social media bio for business?
You should update your social media bio regularly, especially after events, product launches, or promotional periods have ended. Keeping outdated information like past event dates makes your brand appear inactive and inconsistent. Aim to review and refresh your bio monthly or immediately after any time-sensitive content becomes irrelevant. An updated bio ensures potential customers see current, relevant information about your brand and maintains credibility.
What is the top nine strategy for Instagram business accounts?
The top nine strategy focuses on ensuring your last nine Instagram posts create a cohesive, attractive first impression. Since users have short attention spans and rarely scroll deeply, these posts are crucial for capturing interest immediately. Your top nine should be relevant, visually consistent, and represent your current brand activities. This strategy helps potential customers quickly understand your brand and decide if they want to engage or make a purchase.
Why should business social media profiles be set to public?
Business social media profiles should be public to maximize visibility and potential revenue. Private business accounts prevent potential customers from discovering your brand, viewing your content, or learning about your products and services. Public profiles allow anyone to find and explore your business through searches, hashtags, and recommendations. Keeping business profiles private essentially blocks access to your target audience and can result in significant lost sales opportunities.
How can you add multiple links to your social media bio effectively?
Since most social media platforms only allow one bio link, you can use tools like Linktree or create a custom landing page on your website to house multiple important links. These solutions provide a single URL that directs users to a page containing all your essential links, such as your website, online store, booking page, or contact information. This maximizes the utility of your bio link space while providing easy access to all relevant destinations.
What should you include in a captivating social media bio?
A captivating social media bio should concisely communicate what your brand offers within the character limit. Include your core value proposition, what products or services you provide, and any current promotions or events. Use relevant keywords that your target audience might search for, and ensure the tone matches your brand personality. Keep information current and remove outdated content like past event dates to maintain credibility and show active management.
How does social media impact potential customer decisions?
Social media profiles are often the first touchpoint potential customers have with your brand when searching online. A well-maintained, professional social media presence builds trust and credibility, while an outdated or poorly managed profile can drive customers away. Consistent posting, updated information, and cohesive branding help potential customers understand your value proposition and feel confident about making purchases. Your social media essentially serves as a digital storefront that influences buying decisions.
When should you review and update your social media strategy?
You should review your social media strategy regularly, at least monthly, and immediately after any major events, product launches, or promotional periods. Key times include after temporary campaigns end, when launching new products or services, during seasonal changes, or when your business focus shifts. Regular reviews ensure your content remains relevant, your bio information is current, and your overall social media presence accurately represents your brand's current offerings and messaging.
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