Brand positioning is the process of increasing brand awareness. The purpose of formulating this strategy is to position your brand in the minds of your customers and make it stand out from the crowd. While building branding strategies, you should focus on packaging, pricing, and promotion of your products. Your goal should be to create a unique impression in the minds of your customers that can help them remember your brand …
Facebook can help you promote your hot new single like nothing else. In the recent years, artists have more opportunities to share their music with a wide fan base. If you don’t have a Facebook page yet, it’s time to create a page that represents your brand. Facebook advertisement is another effective way of promoting your music. Not only can you purchase these ads at a low cost, you can …
Businesses have long realized the role that the world of entertainment plays in their success. Big companies would invest millions of dollars to have their products promoted in a popular TV show or endorsed by a well-known celebrity. For those interested in understanding the depth and nuances of this approach, here’s an insightful article offering a brief introduction to entertainment marketing.