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Top SEO Techniques Every Small Business Should Know

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Modern desk with laptop and chair setup

Top SEO Techniques Every Small Business Should Know Search engine optimization has become a critical component of digital marketing strategies for businesses of all sizes. However, for small businesses with limited resources and budgets, implementing effective SEO techniques can seem like a daunting task. By focusing on targeted strategies and best practices, small businesses can enhance their online visibility and attract more potential customers. Leveraging the power of SEO enables …

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Navigating Music Promotion: The Social Media Shift

Group of musicians collaborating in studio

The music industry has undergone a seismic shift in recent years, largely due to the rise of social media. Platforms like Facebook, Instagram, TikTok, and Twitter have become powerful tools for artists to connect with their fans, promote their music, and build their brand. Social media has democratized the music industry, giving artists of all levels the opportunity to reach a global audience. No longer do musicians need to rely …

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Why Every Startup Needs a PR Strategy in 2025

Checkmated king surrounded by chess pieces

Why Every Startup Needs a PR Strategy in 2025 In the fast-paced world of startups, capturing attention and building credibility is paramount. While many founders focus on perfecting their product or service, they often overlook a critical tool in their growth arsenal: public relations (PR). Far from being a mere buzz-generating tactic, PR is a strategic approach that can make or break a startup’s success. PR is the art of …

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Top 10 Strategies for Effective Event Marketing in 2025

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Crowded trade show with various booths and visitors.

Event marketing has become a powerful tool for businesses seeking to elevate their brand and connect with their target audience. By creating engaging experiences, companies can foster meaningful relationships and drive long-term success. In today’s competitive landscape, effective event marketing strategies are essential for standing out and making a lasting impact. From leveraging multi-channel campaigns to incorporating interactive elements, there are numerous ways to maximize the potential of your events. …

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Business Coach Unlocked: A Complete Guide to Business Coaching for Entrepreneurs

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woman, stairs, career

As a driven entrepreneur and business owner, you understand the significance of ongoing learning and development. One of the most effective ways to achieve growth and success in your own business endeavors is through the guidance of a skilled and experienced business coach. In this comprehensive ultimate guide, we will unlock the secrets of business mentoring and explore its profound impact on entrepreneurs like you. We’ll cover everything from understanding …

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A Vibrant Collaboration: Introducing South African Contemporary Artist Fringe to the AMW Family!

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Hello and welcome to the AMW blog! We are incredibly excited to announce our newest collaboration with a truly exceptional talent: Fringe, a visionary contemporary artist hailing from South Africa. Fringe has made a name for themselves in the international art scene with their bold, thought-provoking, and culturally rich pieces. Drawing inspiration from South Africa’s diverse heritage, Fringe’s artwork captivates audiences with its unique blend of color, texture, and symbolism. …

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Tips To Kicking Off A Successful Start-Up In Business

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start a business

When coming up with a plan for your business, keep in mind that concrete planning plays an important role in your success. Today, more than ever, people who launch a business often find that their passions align with what they do on a day-to-day basis. While that is exciting and meaningful, there becomes an added layer of responsibility and a sense of urgency to monetize these passions while doing what …

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How to Convert Your Audience Into A Fan Base

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Worship - Contemporary worship music

Learning how to take your existing audience and turn them into a lifelong fan base is an important skill to master both for the music industry and for overall businesses. The reason for this is that it allows you to expand upon your portfolio and can also make it possible to continue selling your work more easily in the future. It also gives you a stable relationship between yourself, your …

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How PR Campaigns Can Shape Your Career

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The benefits of working with a publicist are plenty. If you are looking to get noticed, PR campaigns can help you reach the media outlet more easily than doing it on your own. This makes things much easier because you don’t have to spend all of your time finding news coverage and researching other ways to make sure people know about your work (by visiting shows, participating in interviews, making …

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The Future of CryptoCurrency & NFT

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It goes without saying that there have been some major shifts in the way we look at investing overall, as well as how we think about working from home, buying and selling digital assets, and spending our money more resourcefully. One of the major events that have transpired in this digital world is everyone’s involvement with learning more about digital currencies like crypto markets, such as Bitcoin, while exploring passive …

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The Power Of Radio Promotion

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Artists come up with a variation of ideas when it comes to their music and how they wish to promote it. Some methods aren’t as effective and reliable to reach a new audience however, not all on the skillsets of which and/or social media stalls for example can be loyal like with other methods for them as an artist to try to get their music heard on the radio by …

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Challenges And Benefits for The Music Industry

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Musician - Soundtrap

Becoming a Musician coming into the New Year has had more trials and errors than ever before. The pandemic has affected numerous Musicians during this time and many have acclimated to the “new norm” of how the Music Business works by means of tours, concerts, and sold-out shows. There has still been a benefit with continuing a Musical career but also challenges with the new adjustment to doing things since …

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How to Shoot your Own Content without a Photographer

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Photography - Photograph

With starting out your brand, it’s important to stay up on content and to produce different things to keep consistency and to gain more engagement with your supporters and future audience! Things like this can be costly and sometimes be a pain as you would have to invest in photographers and services to help make sure your brand is being represented in a great way. There are different ways that …

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5 Proven Ways To Make Money With Music

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Album cover - Image

Making your music profitable in the coming year can have a transformative impact on your career. There are many ways to make money from your music, including streams you receive from other artists, the revenue you generate through strategic planning as well as creative strategies that allow you to monetize off of related parts of your brand. Although the music industry has been similar to the intersection of public relations …

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What Selling NFT’s Mean For The Music Industry

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Electronic dance music - Dance music

NFTs have been steadily growing within the music industry. Artists can bring their music projects onto the blockchain giving them more exposure and also opening up their previous works to a new audience thanks to their new digital state. Selling your old albums as NFTs is a great way to share your work with those who never had access to it before, or simply create new albums that are exclusive …

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Best Music Promotional Strategies To Grow Your Brand

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Science - Science fair

By working on music projects, every musician deserves the opportunity to get their music heard and in the right hands of new people. There are many advantages for being able to promote your music the right way and to continue to grow in the industry by trying out new strategies to promote your brand and music. Here are some tips that you can check out to promote your music remotely, …

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5 Benefits of Having A Music Publicist

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Telephone call - Business telephone system

In today’s world, being discovered and having recognition for the work that we put into our day-to-day is vital. In many ways there are a ton of resources for us to get us where we want to be in our career and to get noticed by utilizing platforms like Instagram, Twitter, putting out content on platforms like youtube and even putting ourselves in the right position to network with people …

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Ways to Promote a New Project Release as a Musician

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Completing a new project is an exciting thing as an Artist; however, can be very time-consuming as well when it comes to planning how to put it in the hands of an audience. From deciding how you want to market it, how it should come across and be published, and how you want to get your fans raving about your newest work. There should always be a good strategy for …

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How To Use Influencers To Promote Your Music

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Charli D'Amelio - TikTok

Influencers are a great way to see results within marketing your business, product, or services. It’s also one of the new powerful, more popular ways of executing a music marketing strategy. We all know that the less modern times of marketing things are still billboard ads, or newspaper/magazine articles. With digital marketing itself and with the adjustments to the world today. With staying home, working remotely, and having to come …

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6 Ways to Advance Your Music Career During A Global Pandemic

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The recent pandemic has affected everyone in a different way. If you’re a musician, artist, producer, etc. COVID-19 has made it harder to create and perform your music. People all over the world are trying to figure out how to navigate this time. They’re discovering and implementing a new “normal” by putting systems in place that allow them to do the same things they did before while keeping everyone safe.  …

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