There is a lot that goes into creating your own music, building up a following, trying to make it in the music industry. It can be discouraging if you don’t know what to do, or have someone helping you. Even if you’re capable of promoting yourself on your own, it’ll take time away from doing what you love most: making music. It doesn’t hurt to get some help in your …
It’s time to get your music promotion kicked off on the right foot. If you’re creating quality music, it’s time to create a promotional strategy to go along with it. There is a multitude of talented musicians out there and sadly some of them will never get the audience they deserve. Don’t let yourself be one of them. This happens so frequently to so many talented performers because they don’t …
Maintaining a social media presence has become a full-blown job occupation. Social media’s main importance to a brand is that it humanizes it. People will innately bond with a face, not a product. Social media gives your audience real-world proof that your brand holds up its end of the bargain because it allows everyone to see how you interact with your consumer base. Reporting and analytics are available with any …
A frequently asked question about digital marketing campaigns is “ What can I expect to get from this?”. After all, it would be nice to know that you’re going to get a return on your investment, wouldn’t it? In a world seemingly obsessed with overnight success stories, unrealistic expectations will kill your campaign (not to mention industry connections) before you have a chance to get your brand off the ground. …
There’s more than one way to make money in the music industry. Many musicians forget to incorporate some of these important revenue streams into their business plan for their career. It’s no secret that musicians and other artists often start out with little to no money… or end up that way. A necessary way to stabilize the growth of your career is to educate yourself on the multiple ways your …
Before starting a successful campaign to promote their music, every musician needs to learn what makes up a solid music promotion campaign in the first place. Here are 10 tips to help guide you into your most fruitful publicity campaign to date. 1. Get To Know Your Audience Get to know everything you can about the fans you already have. How old are they? What gender are they? What do …
It’s no secret that the digital marketplace is rapidly expanding and replacing face to face customer interactions. In fact, most people start their buyers journey online, whether it’s for products, services or simple brand interaction. People don’t have to do as much anymore to become a part of your audience. They can learn everything they need to know about your brand and any products you may have in one place …
Brands use sponsorship to enhance their audiences emotional connection to them through their experience with an event or activity. The support from sponsors for a brand can improve their public image, attract new customers, increase profitability, and meet business goals. Sponsorship is an excellent way for a brand to create pointed outreach towards their ideal customers. That being said, putting together a deal involves finding sponsors, evaluating property and negotiating …
There is nothing simple about running a successful record label. The goal is to bring talented artists to the forefront of the music scene, helping them create powerful music and gaining them the attention and appreciation that they deserve. But there are so many ins and outs to running a record label that the job is easier said than done. Below are some ways you can take your record label …
A vital part of promoting your music is to constantly showcase it to as many people as possible. What better place to broadcast your latest release than in Times Square, where approximately 415,000 people drive and walk through every day? Recently, we displayed the title song artwork of our client Chinese pop star Jason Zhang’s latest EP “FUTURE·LIVE” in front of those thousands of people on Reuters Sign in the …
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In this day and age, PR is something that almost everyone has a clear cut idea about. There’s absolutely no question in one’s mind when it comes to such things, not because they’ve had their own experience in the field, but because of how television series and movies, as well as the media, portrays it to be. Of course, there’s some truth in the way it is portrayed but there …
AMW Group is now on Flickr! We will contribute images, interviews and the like from past events, talent performances, marketing and entertainment marketing projects. In doing so, we hope to expose more visual content to a wider audience, provide easier access to our industry behind the scenes, and spark current and new clients imagination. If you would like to collaborate we’d love to hear from you! Check out our Flickr photostream, and please …
We value great feedback and reviews from past clients. They help us become aware of areas we can improve and ultimately makes our services better. We have adjusted our services to address our client’s needs for over 20 years and will continue to do so moving forward. Our team will always listen to constructive feedback and we take notes and listen. Reach out to our team and let us know …
Summer is just around the corner, and it is one of the best times possible to release new music. Summer is just a great time for media overall. The best books come out in summer, the biggest movies come out in summer, and the music that comes out in summer becomes very popular. Summer is when kids are out of high school, people are planning vacations, and there is a …
Have you ever been to a seamlessly run event and thought, “Hey, I could do this”? Even though a good event manager makes it look effortless, there are many complexities of the job that can only be seen from the inside. Here are the 5 most common misconceptions about event management. Most work happens on the day of the event People see event managers working hard on the day of the event and …
For a PR Agency, it is important to keep an eye on all the happenings when it comes to media. While we keep a close watch on a lot of publications, we know which ones are the most influential. If you want to keep a track of what happens in the industry then you need to keep a close track of these publications. Wired Wired primarily deals with how technology is going …
Global entertainment/marketing agency changes name and launches new service Los Angeles, CA – September 22, 2015 — A&M Entertainment is now AMW. After years of working with Grammy artists, celebrities and major brands, the industry pioneer has grown beyond its original scope and is rebranding as a result. The company started 18 years ago providing event management, publicity and brand marketing in North America, Europe and Asia. Over the years …
AMW Group has been named a number one Music and Entertainment Public Relations Agency 2015 by 10 Best PR. The independent authority is a rapidly growing awards site for the Top Public Relations Companies. The top listing are a result of an Analytic Review which includes client research, online research, reviews and previous accolades among other things. To view the current listing visit: www.10bestpr.com. 10 Best PR’s rankings are comprehensive, spanning across a number of …
Businesses have long realized the role that the world of entertainment plays in their success. Big companies would invest millions of dollars to have their products promoted in a popular TV show or endorsed by a well-known celebrity. For those interested in understanding the depth and nuances of this approach, here’s an insightful article offering a brief introduction to entertainment marketing.