With starting out your brand, it’s important to stay up on content and to produce different things to keep consistency and to gain more engagement with your supporters and future audience! Things like this can be costly and sometimes be a pain as you would have to invest in photographers …
Making your music profitable in the coming year can have a transformative impact on your career. There are many ways to make money from your music, including streams you receive from other artists, the revenue you generate through strategic planning as well as creative strategies that allow you to monetize …
NFTs have been steadily growing within the music industry. Artists can bring their music projects onto the blockchain giving them more exposure and also opening up their previous works to a new audience thanks to their new digital state. Selling your old albums as NFTs is a great way to …
By working on music projects, every musician deserves the opportunity to get their music heard and in the right hands of new people. There are many advantages for being able to promote your music the right way and to continue to grow in the industry by trying out new strategies …
In today’s world, being discovered and having recognition for the work that we put into our day-to-day is vital. In many ways there are a ton of resources for us to get us where we want to be in our career and to get noticed by utilizing platforms like Instagram, …
Completing a new project is an exciting thing as an Artist; however, can be very time-consuming as well when it comes to planning how to put it in the hands of an audience. From deciding how you want to market it, how it should come across and be published, and …
Influencers are a great way to see results within marketing your business, product, or services. It’s also one of the new powerful, more popular ways of executing a music marketing strategy. We all know that the less modern times of marketing things are still billboard ads, or newspaper/magazine articles. With …
The recent pandemic has affected everyone in a different way. If you’re a musician, artist, producer, etc. COVID-19 has made it harder to create and perform your music. People all over the world are trying to figure out how to navigate this time. They’re discovering and implementing a new “normal” …
It seems like there are a million places to go when it comes to placing your music these days. And there are just as many questions. Is it more important to focus on digital streaming or traditional radio? What about internet radio? Which one counts towards charts and which one …
It may seem reasonable to small businesses to cut costs by not investing in advertising, or at the very least cutting back on advertising. However, using a well planned promotional strategy can actually benefit your brand massively. Once you have created a budget and a general idea for your promotion, …
Companies are more than their products. Musicians are more than their music. It’s an experience. Consumers and fans connect to brands through the experience. Branding is the way you want to share your story with the world. It’s the way you communicate and interact with your fans or consumers. Whether …
If you’ve been anywhere near the digital marketing world in the last 5 years, you’ve probably heard of something called SEO, or search engine optimization. Just because you’ve heard it doesn’t mean you understand it though, right? The idea of SEO can be difficult to understand at first. One of …
There is a lot that goes into creating your own music, building up a following, trying to make it in the music industry. It can be discouraging if you don’t know what to do, or have someone helping you. Even if you’re capable of promoting yourself on your own, it’ll …
It’s time to get your music promotion kicked off on the right foot. If you’re creating quality music, it’s time to create a promotional strategy to go along with it. There is a multitude of talented musicians out there and sadly some of them will never get the audience they …
Maintaining a social media presence has become a full-blown job occupation. Social media’s main importance to a brand is that it humanizes it. People will innately bond with a face, not a product. Social media gives your audience real-world proof that your brand holds up its end of the bargain …
A frequently asked question about digital marketing campaigns is “ What can I expect to get from this?”. After all, it would be nice to know that you’re going to get a return on your investment, wouldn’t it? In a world seemingly obsessed with overnight success stories, unrealistic expectations will …
There’s more than one way to make money in the music industry. Many musicians forget to incorporate some of these important revenue streams into their business plan for their career. It’s no secret that musicians and other artists often start out with little to no money… or end up that …
Before starting a successful campaign to promote their music, every musician needs to learn what makes up a solid music promotion campaign in the first place. Here are 10 tips to help guide you into your most fruitful publicity campaign to date. 1. Get To Know Your Audience Get to …
It’s no secret that the digital marketplace is rapidly expanding and replacing face to face customer interactions. In fact, most people start their buyers journey online, whether it’s for products, services or simple brand interaction. People don’t have to do as much anymore to become a part of your audience. …
Brands use sponsorship to enhance their audiences emotional connection to them through their experience with an event or activity. The support from sponsors for a brand can improve their public image, attract new customers, increase profitability, and meet business goals. Sponsorship is an excellent way for a brand to create …