AMW Group

A Vibrant Collaboration: Introducing South African Contemporary Artist Fringe to the AMW Family!

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Hello and welcome to the AMW blog! We are incredibly excited to announce our newest collaboration with a truly exceptional talent: Fringe, a visionary contemporary artist hailing from South Africa. Fringe has made a name for themselves in the international art scene with their bold, thought-provoking, and culturally rich pieces. Drawing inspiration from South Africa’s diverse heritage, Fringe’s artwork captivates audiences with its unique blend of color, texture, and symbolism. …

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Tips To Kicking Off A Successful Start-Up In Business

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start a business

When coming up with a plan for your business, keep in mind that concrete planning plays an important role in your success. Today, more than ever, people who launch a business often find that their passions align with what they do on a day-to-day basis. While that is exciting and meaningful, there becomes an added layer of responsibility and a sense of urgency to monetize these passions while doing what …

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The Importance Of Having A Goal-Driven Schedule For Your Brand

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As an artist, you can turn to management for help when it comes to figuring out new ideas and ways to stay on track with your goals. If you’re pursuing a different career path being smart with your schedule can help you succeed. With all the content that has to be created, events hosted and social media updates scheduled, a lot of artists find themselves getting burnt out by such …

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Using Facebook Ads In Your Marketing Strategy As a Musician

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Today, there are many ways Musicians can successfully develop their Music projects. This is one of the most important things you can do when trying to create a strategy that maximizes the chances that your Music will be heard by new audiences. Digital Marketing has become a much newer path than traditional strategies and has changed the way social media platforms are used to flourish. Many companies and brands have …

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AMW T-Shirt Giveaway

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T-Shirt - top

Register now to win a FREE AMW® T-Shirt Enter our FREE t-shirt giveaway! We’ll pick several winners each week and send them an awesome AMW® limited edition t-shirt.

Best Music Promotional Strategies To Grow Your Brand

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Science - Science fair

By working on music projects, every musician deserves the opportunity to get their music heard and in the right hands of new people. There are many advantages for being able to promote your music the right way and to continue to grow in the industry by trying out new strategies to promote your brand and music. Here are some tips that you can check out to promote your music remotely, …

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Ways To Beat The Instagram’s Algorithm

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Social media - Digital marketing

Instagram’s algorithm is known for changing more often than we would like it to and can play a huge part in overall content creator feedback. The algorithm dictates how well your content will do in your feed, who it’ll get shown to and how well your posts do with engagement and reach on the platform. As users of the platform we never know when Instagram will end up changing the …

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The Best Way To Promote Your Music

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Musical ensemble - Wallpaper

For Musicians, having a good strategy for music promotion is vital for reaching a wider audience. If you already have established a fanbase for music on your social media platforms or if you are just getting started; Using your own fan base to promote upcoming projects is a good start with being the most organic and cost-efficient way to promote your music.  When connecting with your audience this way when …

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TikTok Hacks To Go Viral This Year

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TikTok has easily become one of the many platforms where people can create various forms of video content and have access to the unlimited algorithm. It’s been one of the trendiest and favorite places for creators to want to share and upload their content too and when done right it can be an easy platform to gain recognition and grow rapidly. Similar to Instagram Reels that people also enjoy and is …

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The Best Strategies For Musicians To Kick Off Their Brand

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Musicians are in the spotlight for being the most creative when it comes to connecting with their audience through their music. Finding the best ways to get their brand off of the ground for the best results can increase exposure with the fan base and grow streams over time. Here are some efficient strategies in which you can kick off your brand, and tips on services to use as a …

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How To Make Your Music Go Viral

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Neon Sign - Wallpaper

Making your Content go viral during this time of the year might be the easiest way for exposure now more than ever before. With a lot of things with the new norm transitioning into being remote and working from home, has been an opportunity for more screen time for most people and increased the importance of using digital marketing in ways that we haven’t before. Getting Creative to boost your …

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How To Get Started With Influencer Marketing

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Influencer marketing is making marketing for businesses easier than ever. This is not only beneficial to businesses but is making influencers themselves have many opportunities to work for themselves. For many influencers, they are able to turn their work into a career as they are able to brand themselves effectively by partnering with brands that they believe in and promote products that they would use in their day-to-day lives. Although …

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Ways to Promote a New Project Release as a Musician

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Completing a new project is an exciting thing as an Artist; however, can be very time-consuming as well when it comes to planning how to put it in the hands of an audience. From deciding how you want to market it, how it should come across and be published, and how you want to get your fans raving about your newest work. There should always be a good strategy for …

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How To Use Influencers To Promote Your Music

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Charli D'Amelio - TikTok

Influencers are a great way to see results within marketing your business, product, or services. It’s also one of the new powerful, more popular ways of executing a music marketing strategy. We all know that the less modern times of marketing things are still billboard ads, or newspaper/magazine articles. With digital marketing itself and with the adjustments to the world today. With staying home, working remotely, and having to come …

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What They Don’t Tell You About Building Your Own Brand

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Fashion - Sustainable fashion

Building a Brand can be very discouraging to others and many can hold off years until wanting to start up their own Business or Services and chase what they’re passionate about. There are pros with having your own Brand and can be Cons, but whether you’re just starting up a Brand or have already established one for yourself, here are some things that You should know that people don’t talk …

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The Benefits Of Internet Radio Promotion

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It seems like there are a million places to go when it comes to placing your music these days. And there are just as many questions. Is it more important to focus on digital streaming or traditional radio? What about internet radio? Which one counts towards charts and which one is dying out? Do any of them give you a better bang for your buck?  Fortunately, there are simple answers …

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AMW Group YouTube Channel

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Are you an upcoming artist? Or maybe you just want to learn more about the music business? Are you or your team looking to expand your brand? Look no further! AMW Group now has a simple and enjoyable way to learn more about our services, including video promotion, how to break into and thrive in the music scene, and so much more! Visit AMW Group‘s official YouTube channel and subscribe …

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What You Need To Know Before You Get A Music Publicist

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At a certain point in every musician’s career, they will need to invest in some publicity. It’s rare that a massive audience will just start showing up at all of your shows, people need to know you’re out there making music in the first place.   What you need is a solid PR Campaign. Like most other investments you’ll make during the course of your career, you get what you pay …

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How To Keep Raising Brand Awareness When You Can’t Perform Live

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The entire planet is seemingly in quarantine right now. For a performer, this can present many problems. You can’t do any live shows, release parties, or meet and greets. How is your brand supposed to survive the apocalypse?  The good news is, there are numerous avenues an artist can take to grow their brand awareness. You can grow and measure brand awareness a number of ways, metrics from ads for …

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Coronavirus update from AMW Group

We wanted to update you on how we are handling COVID-19. Our company is set up for remote work, and our staff and services will be completely uninterrupted throughout this time. Instead of in-person client meetings, we will schedule phone conferences as needed. Industry-wise we see surges in traffic on streaming platforms and online outlets; this is a direct result of people spending more time online while being home. So …

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