PR Can Give Your Music Career a Leg Up

There is a lot that goes into creating your own music, building up a following, trying to make it in the music industry. It can be discouraging if you don’t know what to do, or have someone helping you. Even if you’re capable of promoting yourself on your own, it’ll take time away from doing what you love most: making music. It doesn’t hurt to get some help in your …

Read more

Pinkfong Reimagines “Baby Shark” Video With Yellow Suit-Guy from “Gangnam Style”

Viral Phenomenon Joins Forces with Entertainer Yoo Jae Suk (Los Angeles, CA) January 8, 2020 — “Baby Shark” is back with a brand-new twist inspired by trot, a 100-year-old retro style of K-pop music well known for its repetitive rhythms and vocal inflections. For this video, Pinkfong has collaborated with the “yellow suit guy” from PSY’s “Gangnam Style” video, Yoo Jae Suk (also known as Yoo San Seul). The video …

Read more

Introducing Gift Cards From AMW Group

Talk about a gift that keeps on giving! If you’d like to give a truly special gift this year, AMW has a selection of gift cards your friends and family can use towards a promotional campaign for their latest project.  AMW’s gift cards are digital, so they’re even great as last minute gifts. This holiday season you can help your loved ones pay for part or all of any of …

Read more

AMW Welcomes New Client King Bach

AMW is excited to announce we are working with internet star King Bach! He’s recently released his latest single, “Blue Pantalones,” a comedy song about . . . pants. King Bach is an in-demand actor, producer, and content creator alongside his internet success with over 45 million fans. His hilarious brand of comedy has spawned national catchphrases and captured a global audience, launching him into the industry as a bonafide …

Read more

10 Steps for a Successful Music Promotion Campaign

Before starting a successful campaign to promote their music, every musician needs to learn what makes up a solid music promotion campaign in the first place. Here are 10 tips to help guide you into your most fruitful publicity campaign to date.  1. Get To Know Your Audience  Get to know everything you can about the fans you already have. How old are they? What gender are they? What do …

Read more

Jane Zhang Releases “Past Progressive” Out Now

Artist releases her first english album detailing her musical biography Los Angeles, CA – May, 10 2019 — Jane Zhang has been steadily becoming one of the most famous pop singers in China over the last several years. In 2011, her album “Change” became the first double-plated gold record to be IFPI certified in mainland China.  Zhang’s english single “Dust My Shoulders Off” won the American, German, and British Pop …

Read more

How to Prep Your Music/Band for a PR Campaign

Many musical artists run towards getting a PR campaign before they even have a solid foundation. Sure, you don’t need to have 100,000 subscribers to your YouTube channel or have huge events, but a little bit of effort to build your credibility in the music industry works as a great stepping stone to reach your goals. If you are an independent musician or band, then a PR campaign will be …

Read more

The Benefits of Hiring a Sponsorship Consultant

Brands use sponsorship to enhance their audiences emotional connection to them through their experience with an event or activity. The support from sponsors for a brand can improve their public image, attract new customers, increase profitability, and meet business goals. Sponsorship is an excellent way for a brand to create pointed outreach towards their ideal customers. That being said, putting together a deal involves finding sponsors, evaluating property and negotiating …

Read more

AMW’s Own Mike Coates Featured as Expert in New Ebook

AMW’s own Vice President of Brand Strategy & Marketing Mike Coates is featured in a new branding resource from Kununu and Alongside. In “Easy Employer Branding Tactics” Mike offers advice about how to branding a company to project a warm and personal presence, advice that applies to any branding need. Get your copy here # About kununu kununu is the leading jobs and careers community in Austria, Germany and Switzerland …

Read more

Loudly Launch Night Event Kicks of August 9th

The Global Remix Contest – Powered by AMW Group for JAM’s New Social Music App ‘LOUDLY’ is officially over. Thanks to all 1600 contestants for entering. On August 9th, find out who the lucky winners are and celebrate the official launch of Loudly in person at Mein Haus Am See in Berlin. If you can’t make it in person, don’t worry. Loudly is taking the party global with a Live Streaming …

Read more

AMW Welcomes New PR Client ConnectSocial®

 ConnectSocial® is a revolutionary social networking platform founded in 2018 in Palo Alto, CA. ConnectSocial® Inc identified the need for an alternative to Facebook and other major social networking apps, and ConnectSocial® was born. The paid app offers users multiple benefits included greater security, an ad-free experience, and a self-moderating community along with other standard features such as the ability to post and share photos, videos, form groups and …

Read more

VAVO Drops Summer Single “No Friend Zone”

EDM/pop duo VAVO has released their newest single, “No Friend Zone,” and it’s the summer jam you’ve been waiting for. After the success of their chart-topping single “Sleeping Alone,” which appeared on Billboard and BPM Top 20 Countdown, VAVO shows more promise and talent than ever before. Their new single is about the struggle of making a connection with your crush through all the online technology of today. The bright, …

Read more

Enter JAM x AMW Contest For a Chance to Win Free PR Campaign with Times Square Exposure

ATTENTION ALL MUSICIANS!! You could have the chance to win a FREE 90-day PR campaign, which includes blog placements, reviews, and interviews across AMW’s network. And the best part . . . the opportunity to expose your latest single, album, or music video in Times Square, New York! Music Maker JAM is an app available on iOS and Android that allows listeners and creators the ability to not only listen …

Read more

How to Reinvent Your Brand in 5 Steps

Rebranding your business can help you boost revenue. It’ll attract more potential customers to your brand as well as assist you in retaining your existing customer base. If done right, rebranding can help you become the market leader. But many businesses end up making costly mistakes during rebranding. Here are some useful steps you can take to reinvent your brand the right way: Carry Out a Brand Survey Keep in mind …

Read more

Pros and Cons of DIY Music PR

Musicians and artists face various challenges throughout their careers. It isn’t easy to make hit singles and retain your popularity among fans. No doubt, your talent can take you to heights. But keep in mind that there’s a myriad of talented artists trying to gain a fan base. Therefore, publicity also plays a vital role in your music career. Music artists who already have a large fan base usually hire …

Read more

Pop Singer Jason Zhang’s Latest Release Showcased in Times Square

A vital part of promoting your music is to constantly showcase it to as many people as possible. What better place to broadcast your latest release than in Times Square, where approximately 415,000 people drive and walk through every day? Recently, we displayed the title song artwork of our client Chinese pop star Jason Zhang’s latest EP “FUTURE·LIVE” in front of those thousands of people on Reuters Sign in the …

Read more

Black Friday 2017 – 30% OFF

Our BLACK FRIDAY SALE is here! Great discounts on our most popular services. Take advantage quickly as this will only last a few days. 30% Discount Code: BLACKFRIDAY Click here for more information.

Happy Thanksgiving from AMW

We would like to take the opportunity to wish all of our current and prospective clients Happy Thanksgiving! May your table be surrounded by family and friends this Holiday Season.

AMW Group on Flickr

AMW Group is now on Flickr! We will contribute images, interviews and the like from past events, talent performances, marketing and entertainment marketing projects. In doing so, we hope to expose more visual content to a wider audience, provide easier access to our industry behind the scenes, and spark current and new clients imagination. If you would like to collaborate we’d love to hear from you!  Check out our Flickr photostream, and please …

Read more