Building Brands with Beauty PR: A Guide to Creating Buzz
PR in the beauty industry is about telling great stories, creating meaningful connections, and generating media impressions. It’s about establishing a brand’s unique presence in a crowded market and ensuring that it stands out for its products, story, and ethos. PR in the beauty industry can be an artful blend of strategic consulting, media relations, influencer marketing, and creative thinking to engage beauty consumers and elevate brand recognition. The principles …