A well-defined and effectively executed brand strategy is more than just a marketing necessity—it’s a pivotal component of a company’s overall success. A brand strategy is a plan for developing a successful brand to achieve specific goals. It involves brand positioning, audience understanding, messaging, visual identity, and performance measurement. By …
Welcome to a New Year, a pivotal moment that stands as a testament to the ever-evolving landscape of brand strategy. As we find ourselves in this transformative era, businesses are grappling with a multitude of challenges and opportunities that come with the digital age, globalization, and a consumer market that’s …
Building a Brand can be very discouraging to others and many can hold off years until wanting to start up their own Business or Services and chase what they’re passionate about. There are pros with having your own Brand and can be Cons, but whether you’re just starting up a …
As Millennials and Gen Z come up in the world and begin to take charge, we also carry with us socially conscious values to make the world a more empathetic place. We are slowly injecting it into everything we do, from creating comprehensive inclusivity for the LGBTQ+ community to spreading …
When building your own brand, people may make things look easier than what it is if you’re looking at social media and others online businesses, or when you’re seeing others try to get you to join their team to start your own brand or you might have thoughts on what …
The entire planet is seemingly in quarantine right now. For a performer, this can present many problems. You can’t do any live shows, release parties, or meet and greets. How is your brand supposed to survive the apocalypse? The good news is, there are numerous avenues an artist can take …
A frequently asked question about digital marketing campaigns is “ What can I expect to get from this?”. After all, it would be nice to know that you’re going to get a return on your investment, wouldn’t it? In a world seemingly obsessed with overnight success stories, unrealistic expectations will …
We all know those bands that create that one great song and then we never hear from them again. All of the success and fame for a quick 15 minutes and the spotlight dims faster than it appeared. These artists are genuinely talented but one thing usually gets in the …
Branding is a marketing tactic in which a company creates a symbol, design or name that consumers can easily identify as belonging to a brand. It’s crucial to develop an easily identifiable brand for your company for a number of reasons. Not only does branding make a memorable impression on …
Back in the day, it was common for businesses to focus on promoting their products by highlighting their characteristics. However, in the modern era of activism, it’s extremely important to pay more attention to the problems faced by communities they serve. This creates a positive image of your brand and …
Brand positioning is the process of increasing brand awareness. The purpose of formulating this strategy is to position your brand in the minds of your customers and make it stand out from the crowd. While building branding strategies, you should focus on packaging, pricing, and promotion of your products. Your goal …
Designing your brand is not an easy task. It is hard enough to create a marketing campaign; working on something as important and permanent as brand design, however, is a completely different ballgame. There are some big problems in the world of brand design today and good brands are suffering …
The art of rebranding is certainly one that not every entrepreneur is aware of or knows how to integrate into their business. But that doesn’t mean it cannot be learned. It’s one thing to give up on an already established brand that didn’t really make it into the corporate world, …
In a crowded marketplace, creating compelling brand messaging can be the difference between failure and success. Here are five things to factor in when planning for your brand. Offering something unique Whether potential customers are shopping in a store, browsing a web portal for goods, or even looking a billboard …
Whether you’re a business owner, or just need to make some good money on the side, having a side hustle is certainly the best way to do so. Studies validate that most individuals above the age of 25 have some side hustle set up for them to help them fund …
There are many reasons why a brand owner would want to give their brand a makeover, but there are also those who simply neglect the clear signs when your brand is calling for a makeover. Neglecting these signs not only makes the brand owner look out of touch, it also …
Humans are visual. Sure, we read and we listen, but nothing hits us the way visuals do. In the long term reading and listening to sounds is actually much more powerful than just visuals, but nothing has the power to captivate more powerfully than visuals. If you see a great …
Branding is a crucial part of business these days. Back when brands only existed in advertisements it was good to have a proper brand strategy. Nowadays when brands have to interact with people on social media, it is necessary to have a proper brand strategy. There are many signs which …