Here at AMW, we’re proud to be a go-to resource for your marketing needs for 20 years. We’ve just expanded our range of services to include downloadable e-learning products, copywriting, e-courses and consulting services. Each product and service has been designed with ease of use and accessibility in mind, as has the user experience on our easy to navigate website. All products are available for instant download and access so you can …
Back in the day, it was common for businesses to focus on promoting their products by highlighting their characteristics. However, in the modern era of activism, it’s extremely important to pay more attention to the problems faced by communities they serve. This creates a positive image of your brand and gives your target audience a reason to prefer your products and services over those of your competitors. Benefits of Social …
Brand positioning is the process of increasing brand awareness. The purpose of formulating this strategy is to position your brand in the minds of your customers and make it stand out from the crowd. While building branding strategies, you should focus on packaging, pricing, and promotion of your products. Your goal should be to create a unique impression in the minds of your customers that can help them remember your brand …
AMW’s own Vice President of Brand Strategy & Marketing Mike Coates is featured in a new branding resource from Kununu and Alongside. In “Easy Employer Branding Tactics” Mike offers advice about how to branding a company to project a warm and personal presence, advice that applies to any branding need. Get your copy here # About kununu kununu is the leading jobs and careers community in Austria, Germany and Switzerland …
Rebranding your business can help you boost revenue. It’ll attract more potential customers to your brand as well as assist you in retaining your existing customer base. If done right, rebranding can help you become the market leader. But many businesses end up making costly mistakes during rebranding. Here are some useful steps you can take to reinvent your brand the right way: Carry Out a Brand Survey Keep in mind …
Designing your brand is not an easy task. It is hard enough to create a marketing campaign; working on something as important and permanent as brand design, however, is a completely different ballgame. There are some big problems in the world of brand design today and good brands are suffering because of them. The reason brand design is so hard is that it is art, and you cannot objectively measure …
The art of rebranding is certainly one that not every entrepreneur is aware of or knows how to integrate into their business. But that doesn’t mean it cannot be learned. It’s one thing to give up on an already established brand that didn’t really make it into the corporate world, but it’s a whole other world when you rebrand correctly. A good entrepreneur should always evaluate the pros and cons …
In a crowded marketplace, creating compelling brand messaging can be the difference between failure and success. Here are five things to factor in when planning for your brand. Offering something unique Whether potential customers are shopping in a store, browsing a web portal for goods, or even looking a billboard on the side of the road, it can seem difficult to offer something unique. If it’s a shoe design, you …
Whether you’re a business owner, or just need to make some good money on the side, having a side hustle is certainly the best way to do so. Studies validate that most individuals above the age of 25 have some side hustle set up for them to help them fund their studies or whatever they need the funding for. However, the idea of having a side hustle is a lot …
There are many reasons why a brand owner would want to give their brand a makeover, but there are also those who simply neglect the clear signs when your brand is calling for a makeover. Neglecting these signs not only makes the brand owner look out of touch, it also means that the brand is going to suffer whether they see the clear picture or not. There’s nothing wrong with …
AMW Group is now on Flickr! We will contribute images, interviews and the like from past events, talent performances, marketing and entertainment marketing projects. In doing so, we hope to expose more visual content to a wider audience, provide easier access to our industry behind the scenes, and spark current and new clients imagination. If you would like to collaborate we’d love to hear from you! Check out our Flickr photostream, and please …
Innovative Marketing and Entertainment agency looks forward to many years of future service Los Angeles, CA – March 14, 2017 – AMW Group, a worldwide leader in talent representation, marketing and entertainment, is proud to celebrate 20 years of service. With broad reach across the United States, AMW has also collaborated with clients all over the world and maintains a growing network of partners. Founded in 1997, AMW has worked …
Our Friends at LE BOOK invites distinguished members of the creative industry to the CONNECTIONS WEST COAST trade shows taking place on Jan 31st at HOTEL VITALE in San Francisco and Feb 2nd at THE PACIFIC DESIGN CENTER in Los Angeles. LE BOOK, the international reference for fashion, photography, and advertising, announces 10 celebrated editions of CONNECTIONS: the first and only custom-made trade show for Les Creatives worldwide. CONNECTIONS welcomes a microcosm …
Branding is an art as much as it is a science. A lot of times you will have ideas which will seem great to you but they won’ work out in reality. The best way to learn about branding is to see what your competitors are doing. The people who are going after the same demographic as you need to appeal to the same demographic as you. Here are 10 …
Launching a brand is a great feeling. You know that you are defining everything about the brand and it feels good to have that much power over something that you are doing. Launching a brand isn’t simple. There are many different things you need to take into consideration if you want your brand to succeed. Here are some books that will go a long way in helping you. Designing Brand …
Time and time again companies keep making the same mistakes when it comes to online media. It’s not just small companies either; the bigger the company, the easier it is to see how they are doing things wrong. Companies that run fantastic marketing campaigns on the television and in print media end up running mediocre online content. There are many different reasons that companies end up going in the wrong …
When you are deep in the trenches of bringing a new brand the clout you need to succeed, a great event is one of those instances where your brand is seen as an entity that will extend way beyond the few hours that took place during the event. The task at hand is getting your content or product to “live for said amount of time outside the event”, and to …
Marketing and entertainment agency launches new line of custom branded gear Los Angeles, CA – May 9, 2016 — AMW Group has partnered with designer Joseph “JOEE” Watson for the launch of its exclusive line of limited edition apparel. Starting with their newly released custom designed graphic tees, AMW will premiere 3 company themed shirts this month. The collection will be available for purchase online at www.amworldgroup.com/products. In addition, lucky …
Brand Awareness is crucial for any business to succeed. We specialize in building brand awareness and publicity so we know what your brand needs to leapfrog the competition. While brand awareness is crucial for new brands, it is also necessary for established brands to ensure that they don’t lose any market capital they have. 1. Blogs Getting your brand mentioned in the right blogs can catapult your business into the …
Creating Branding that Drives You Forward Branding is one of the most important concepts we have in marketing these days. Branding has always been a necessary part of doing business but it has become even more important due to the widespread use of the internet and social media. A brand is basically a personality; it is a set of visuals and values which allows people to gravitate towards you. Branding …