Company

7 Tips to Branding the Right Way

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Companies are more than their products. Musicians are more than their music. It’s an experience. Consumers and fans connect to brands through the experience. Branding is the way you want to share your story with the world. It’s the way you communicate and interact with your fans or consumers.  Whether …

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5 Common Misconceptions about Event Management

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Have you ever been to a seamlessly run event and thought, “Hey, I could do this”? Even though a good event manager makes it look effortless, there are many complexities of the job that can only be seen from the inside. Here are the 5 most common misconceptions about event management. Most work …

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