Effective press release distribution is crucial for reaching the right audience and enhancing brand visibility. It involves strategic use of traditional and digital channels, ensuring timely releases, optimizing for SEO, and maintaining engaging content that aligns with audience interests. Avoid common pitfalls to maximize media coverage and engagement.
Creating great music is only half the battle these days. With shrinking attention spans, artists’ must also find a way to grab the attention of people, create branding and invest in social media. Yes, the quality of music is highly important but if you have great music and no plan …
There’s a great saying which goes “Build a better mousetrap and the world will beat a path to your door”. Sadly, anyone who has made a great product will be able to tell you that the saying is not true. It isn’t enough to just create something great, you also …