Mastering Entertainment PR

public relations, pr agency.

Entertainment PR is a specialized field that shapes the perception and success of individuals and brands within the entertainment industry. It covers diverse areas such as film, television, music, and digital media. The objective of Entertainment PR is to manage and improve the image of these entities. It’s dynamic often glamorous, closely tied to the ebbs and flows of pop culture and consumer interests. But what exactly is Entertainment PR? …

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Staying Up On Your Game As A Musician In 2021

As an artist, there are many times where you must stay creative, Strategic with planning for upcoming projects and even make time to seek opportunities for Networking and Collaborating with other Musicians to expand your fan base.  Most of these things can be handled with a Manager or Assistant, but there are ways that can make things easier as a Musician to get ahead of the game. Here are some …

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Why NFT’s Are The Future

With the news going around about the Newest topic of NFT’S, there has been a lot of buzz about why it should be something people invest in as well as great stories surrounded by overnight income.  What Are NFT’S NFT’s are also known as Non-fungible tokens that can be publicly and cryptographically verified. This proves that holders of these have the right of ownership of these digital assets. NFT’s holds different …

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How To Keep Raising Brand Awareness When You Can’t Perform Live

The entire planet is seemingly in quarantine right now. For a performer, this can present many problems. You can’t do any live shows, release parties, or meet and greets. How is your brand supposed to survive the apocalypse?  The good news is, there are numerous avenues an artist can take to grow their brand awareness. You can grow and measure brand awareness a number of ways, metrics from ads for …

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Pinkfong Reimagines “Baby Shark” Video With Yellow Suit-Guy from “Gangnam Style”

Viral Phenomenon Joins Forces with Entertainer Yoo Jae Suk (Los Angeles, CA) January 8, 2020 — “Baby Shark” is back with a brand-new twist inspired by trot, a 100-year-old retro style of K-pop music well known for its repetitive rhythms and vocal inflections. For this video, Pinkfong has collaborated with the “yellow suit guy” from PSY’s “Gangnam Style” video, Yoo Jae Suk (also known as Yoo San Seul). The video …

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The Difference Between Publicists, Managers, and Agents

As the business development director here at AMW, it’s part of my job to answer questions any of our potential clients may have when they’re considering working with us. Particularly with clients who are newer to the entertainment world, I get asked a few specific questions, in particular, every single day: what can you do for me? Can you get me gigs? Can you book me work on a tv …

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AMW Launches New Personal Branding Course AMW Pro

AMW Pro Course Teaches Members How to Effectively Build & Maintain their Personal Brand Los Angeles, CA – May 23, 2019 — Building a personal brand is a daunting experience, requiring a lot of time and effort with little to no guarantee of success. For professionals, entrepreneurs, and entertainers, great ideas often never see the light of day because of the difficulties of turning them into profit. For those with promising …

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Jane Zhang Releases “Past Progressive” Out Now

Artist releases her first english album detailing her musical biography Los Angeles, CA – May, 10 2019 — Jane Zhang has been steadily becoming one of the most famous pop singers in China over the last several years. In 2011, her album “Change” became the first double-plated gold record to be IFPI certified in mainland China.  Zhang’s english single “Dust My Shoulders Off” won the American, German, and British Pop …

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Shining Star Shannon K Releases New Single “Always” Out Now

Newest Single Shows Artists Soulful Take On Heartbreak Los Angeles, CA – April, 25 2019 — 17-year-old Shannon K is stepping into the spotlight with her new single “Always”. Currently residing in West Hollywood, CA, Shannon was born in India and went to school in London. With a diverse background, her newest single “Always” puts her unique take on Pop on display. “Always” was written by Shannon K after watching …

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7 Surefire Tips That Will Help You Secure Sponsors for Your Next Event

As a musician or band going mainstream, it is imperative that you get a hold of sponsorships from trusted and known brands that will help boost your musical career to new heights. Here are 7 surefire tips to getting sponsors for your event: 1. Make a List of All the Companies or Brands You Want to Target First things first, you need to know what type of brands you want …

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RSVP For Your Best Event Ever

It’s no secret that event planning can be a massive undertaking. Even if everything were to go perfectly right, the amount of moving parts alone can be overwhelming. In today’s world, aside from traditional event planning, there’s a need to have your event be visible even outside its confines. This might mean considering strategies like billboard advertising to ensure the event’s reach is far and wide. Considering, however, that some …

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Multitalented Singer, Glorious, Releases New Single “Move” From Forthcoming EP

Glamour and grit meet with up and coming artist Glorious’ new EP Los Angeles, CA – November 23, 2018 — Hailing from New York City, Glorious is a pop singer, livetronica drummer, producer and songwriter. The accomplished artist is excited to release her first single from her forthcoming EP. Her glamorous spirit is combined with an edgy grit, making her one of a kind in the entertainment industry. Her latest single “Move”, available November …

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Music Promotions and Artist Management Company Bearzerk Celebrates Launch This Fall

Multinational company brings international talent and assists artists with their latest launch Los Angeles, CA – November 19, 2018 — Multinational music promotions, artist management, booking agency, and record label, Bearzerk, Inc., is excited to announce their latest launch. The company represents and is affiliated with some of the fastest growing talents in the EDM, House, Hip Hop, and R&B genres and has business operations all around the world including Australia, New …

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Advance Your Career With New Products from AMW

Here at AMW, we’re proud to be a go-to resource for your marketing needs for 20 years. We’ve just expanded our range of services to include downloadable e-learning products, copywriting, e-courses and consulting services. Each product and service has been designed with ease of use and accessibility in mind, as has the user experience on our easy to navigate website. All products are available for instant download and access so you can …

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Tamara Radjenovic to Perform at Carnegie Hall

European Soprano Vocalist Set to Make Debut in United States  Los Angeles, CA – August 15, 2018 — Young rising soprano Tamara Radjenovic (23) is bringing her talent to the United States. The Montenegrin artist is ready to present her beautiful voice through a nicely selected repertoire. Her debut performance will be at the Carnegie Hall, New York on Saturday, September 22.  Learning to play the piano before starting primary school, Tamara has always had a …

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Jason Zhang New EP “FUTURE·LIVE 2” Available Now

“Super Life” Music Video Reveals a New Side of the Artist  Los Angeles, CA – August 13, 2018 — The undisputed master of C-Pop Jason Zhang has once again proved himself with his latest EP, “FUTURE·LIVE 2”. The three profoundly uplifting tracks motivate listeners to keep striving and reaching for their own personal mountain tops. Lyrics like “I’ve been living life with all my hopes on my back” and “All I’ve got …

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A Brief Introduction to Entertainment Marketing

Generally, we think of marketing as a thing that interrupts our entertainment – but entertainment marketing strategy takes things in an entirely new direction by combining content and ads. Big brands are willing to spend a lot of money for celebrity endorsements as well as invest money in product placement in movies and TV shows. This trend and its success have slowly given birth to entertainment marketing, which incorporates the …

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Casting Call: Fox Announces New Singing Contest “The Four”

Fox Network’s new singing competition “The Four” is looking for the strongest new voices across the nation. Every week, four vocalists perform to defend their seat against waves of new performers, hungry for their shot at stardom. The winner will catapult their career to the next level. From the network that brought you “American Idol” and from the producers behind some of the biggest talent- driven shows on earth, comes, “The …

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CONNECTIONS West Coast Trade Shows

Our Friends at LE BOOK invites distinguished members of the creative industry to the CONNECTIONS WEST COAST trade shows taking place on Jan 31st at HOTEL VITALE in San Francisco and Feb 2nd at THE PACIFIC DESIGN CENTER in Los Angeles. LE BOOK, the international reference for fashion, photography, and advertising, announces 10 celebrated editions of CONNECTIONS: the first and only custom-made trade show for Les Creatives worldwide. CONNECTIONS welcomes a microcosm …

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6 Industry Publications to keep your eye on

For a PR Agency, it is important to keep an eye on all the happenings when it comes to media. While we keep a close watch on a lot of publications, we know which ones are the most influential. If you want to keep a track of what happens in the industry then you need to keep a close track of these publications. Wired Wired primarily deals with how technology is going …

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