Entertainment Marketing

The Ultimate Guide to Entertainment Marketing

Cozy bar lounge with turntables and people chatting.

Entertainment marketing, is more than just a trend—it’s a key strategy that shapes how we consume media today. While traditional ads struggle to capture attention, entertainment marketing creates immersive experiences by weaving brands into the fabric of TV shows, movies, music, and social media. Through techniques like brand integration, product placement, and influencer partnerships, this approach forms emotional connections with audiences. It’s all about storytelling that feels authentic and engaging, …

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How To Use Influencers To Promote Your Music

Influencers are a great way to see results within marketing your business, product, or services. It’s also one of the new powerful, more popular ways of executing a music marketing strategy. We all know that the less modern times of marketing things are still billboard ads, or newspaper/magazine articles. With digital marketing itself and with the adjustments to the world today. With staying home, working remotely, and having to come …

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How To Keep Raising Brand Awareness When You Can’t Perform Live

The entire planet is seemingly in quarantine right now. For a performer, this can present many problems. You can’t do any live shows, release parties, or meet and greets. How is your brand supposed to survive the apocalypse?  The good news is, there are numerous avenues an artist can take to grow their brand awareness. You can grow and measure brand awareness a number of ways, metrics from ads for …

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Coronavirus update from AMW Group

We wanted to update you on how we are handling COVID-19. Our company is set up for remote work, and our staff and services will be completely uninterrupted throughout this time. Instead of in-person client meetings, we will schedule phone conferences as needed. Industry-wise we see surges in traffic on streaming platforms and online outlets; this is a direct result of people spending more time online while being home. So …

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So You’ve Created a YouTube Series? Here’s How to Get People to Watch It

YouTube is one of the most popular social platforms. It gets more than 30 million visitors every day, looking for entertaining or informative content. You may not know that people can generate some income by attracting viewers to their YouTube channels. No matter how interesting the content, you can’t increase its viewership without carrying out an effective marketing campaign. The procedure of marketing YouTube video content falls under the category …

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A Brief Introduction to Entertainment Marketing

Generally, we think of marketing as a thing that interrupts our entertainment – but entertainment marketing strategy takes things in an entirely new direction by combining content and ads. Big brands are willing to spend a lot of money for celebrity endorsements as well as invest money in product placement in movies and TV shows. This trend and its success have slowly given birth to entertainment marketing, which incorporates the …

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Tips for Marketing Your Independent Film Online

If you’ve made an independent film, you know just how difficult it was to make it, but the hard part is just starting. To get your film to the masses, you need to promote and successfully market it as well. With most indie films, most of the budget made it to the screen and not much is left to market it on a full scale. Luckily, with the help of …

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AMW Group Celebrates 20th Year Anniversary

Innovative Marketing and Entertainment agency looks forward to many years of future service Los Angeles, CA – March 14, 2017 – AMW Group, a worldwide leader in talent representation, marketing and entertainment, is proud to celebrate 20 years of service. With broad reach across the United States, AMW has also collaborated with clients all over the world and maintains a growing network of partners. Founded in 1997, AMW has worked …

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Entertainment Marketing: A Proven Way of Advertising and Product Branding

Businesses have long realized the role that the world of entertainment plays in their success. Big companies would invest millions of dollars to have their products promoted in a popular TV show or endorsed by a well-known celebrity. For those interested in understanding the depth and nuances of this approach, here’s an insightful article offering a brief introduction to entertainment marketing.

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