The Ultimate Sponsorship Guide: Maximize ROI & Build Strategic Partnerships | Tips & Best Practices

Dirt bike racer jumps on dusty track

Navigating the world of sponsorships can be challenging for both brands and properties seeking strategic partnerships. A well-executed sponsorship strategy goes beyond logo placement, creating meaningful connections that deliver measurable ROI for sponsors while enhancing the audience experience. Effective sponsorship programs require careful planning, thoughtful execution, and consistent evaluation. Whether …

Read more

How to Leverage Technology for Effective Hybrid Events

Multiple screens displaying black-and-white images at event

Hybrid events combine in-person and virtual elements, addressing diverse attendee needs. By leveraging technology, event organizers can enhance engagement, expand reach, and deliver value. Strategies include optimizing content for both audiences, ensuring seamless integration, using data analytics for continuous improvement, and fostering interactivity to create meaningful connections among participants.

Read more

What Touring Will Look Like For Musicians In 2021 And Beyond

As we know, the pandemic has switched many things up for our everyday norm like working from home, seeing loved ones, how we have to take extra safety precautions before going about our days and even sacrificing our favorite activities that we enjoy for entertainment like going to concerts, enjoying …

Read more

What Events Will Look Like in 2021 and Beyond

Presentation - Microsoft PowerPoint

In 2020, nothing went the way anyone thought it would. Kids were sent home from school. Trips were postponed. Weekly group gatherings were no longer in person. Events were canceled. One of the good parts about this year, however, was the availability of the internet. Even though we weren’t able …

Read more

The Ultimate Music Submission Guide

Whether you’re brand new to the music scene or have been collecting a serious following for some time, getting your music out there to be heard by your fans is your number one priority as an entertainer. From releasing singles to submitting your music to festivals and everything in between …

Read more

AMW Group on Flickr

AMW Group is now on Flickr! We will contribute images, interviews and the like from past events, talent performances, marketing and entertainment marketing projects. In doing so, we hope to expose more visual content to a wider audience, provide easier access to our industry behind the scenes, and spark current and …

Read more

5 Tools Everyone in the Music Industry Should Be Using

The business side of the music industry isn’t easy to manage. There are a lot of complexities, plus the fact that you are trying to run a business based on creativity means that standard management tools won’t be very good for you. The good part is that the last few …

Read more

A&M Entertainment now AMW, announces launch of branding services

logo

Global entertainment/marketing agency changes name and launches new service Los Angeles, CA – September 22, 2015 — A&M Entertainment is now AMW. After years of working with Grammy artists, celebrities and major brands, the industry pioneer has grown beyond its original scope and is rebranding as a result. The company …

Read more