Hybrid events combine in-person and virtual elements, addressing diverse attendee needs. By leveraging technology, event organizers can enhance engagement, expand reach, and deliver value. Strategies include optimizing content for both audiences, ensuring seamless integration, using data analytics for continuous improvement, and fostering interactivity to create meaningful connections among participants.
As we know, the pandemic has switched many things up for our everyday norm like working from home, seeing loved ones, how we have to take extra safety precautions before going about our days and even sacrificing our favorite activities that we enjoy for entertainment like going to concerts, enjoying live shows and most importantly as a musician, experiencing losing the freedom to go on tour to interact with fans …
In 2020, nothing went the way anyone thought it would. Kids were sent home from school. Trips were postponed. Weekly group gatherings were no longer in person. Events were canceled. One of the good parts about this year, however, was the availability of the internet. Even though we weren’t able to meet together this year in the same way we have in the past, the internet was, and still is, …
Whether you’re brand new to the music scene or have been collecting a serious following for some time, getting your music out there to be heard by your fans is your number one priority as an entertainer. From releasing singles to submitting your music to festivals and everything in between there are a million moving parts to look at. Once you’re in, you need to make sure you’re able to …
AMW Group is now on Flickr! We will contribute images, interviews and the like from past events, talent performances, marketing and entertainment marketing projects. In doing so, we hope to expose more visual content to a wider audience, provide easier access to our industry behind the scenes, and spark current and new clients imagination. If you would like to collaborate we’d love to hear from you! Check out our Flickr photostream, and please …
When it comes to events, where the event happens is just as important as what happens in the event. If you are holding an important event like a product launch, brand launch, corporate event or album launch, you need to make sure that it happens in the right place. Los Angeles is easily one of the best places to have an event. You will not be disappointed with what the …
The business side of the music industry isn’t easy to manage. There are a lot of complexities, plus the fact that you are trying to run a business based on creativity means that standard management tools won’t be very good for you. The good part is that the last few years have been great for music industry management. Many fantastic tools have been released that make it much easier to …
Branded events have gotten a bad reputation because of some bad events. We have all been to a bad event in our life; where we are bored out of our mind and can’t help but think everything looks too corporate. In reality branded events are a great way to develop a great relationship with your customers. Branded events are one of the best tools that a marketer and brand specialist …
Global entertainment/marketing agency changes name and launches new service Los Angeles, CA – September 22, 2015 — A&M Entertainment is now AMW. After years of working with Grammy artists, celebrities and major brands, the industry pioneer has grown beyond its original scope and is rebranding as a result. The company started 18 years ago providing event management, publicity and brand marketing in North America, Europe and Asia. Over the years …