Every Publicity Campaign Should Have These 5 Things

Publicity is a powerful tool. When used correctly, a publicist can earn you spots in outlets that are genuinely interested in your project. But publicity is a field that requires dedication and hard work, both, at the hands of the publicist and the client. If you’re in it for the …

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Social Media Marketing: How to Pick the Best Targets for Your Brand

Every day you wake up to find a new brand being introduced into the world. Introducing a new product into the market is hard work but living up to the promise made by the products is harder. Although there are many challenges that one has to face in e-commerce, one …

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