It may seem reasonable to small businesses to cut costs by not investing in advertising, or at the very least cutting back on advertising. However, using a well planned promotional strategy can actually benefit your brand massively. Once you have created a budget and a general idea for your promotion, it’s smart to speak with a professional to create a solid plan of attack. There are many different types of …
A frequently asked question about digital marketing campaigns is “ What can I expect to get from this?”. After all, it would be nice to know that you’re going to get a return on your investment, wouldn’t it? In a world seemingly obsessed with overnight success stories, unrealistic expectations will kill your campaign (not to mention industry connections) before you have a chance to get your brand off the ground. …
Building a brand for yourself and your business is not a one-step process. You don’t just decide one day you’re going to be a super positive fitness guru and then the next day you have a fitness empire. You build that brand and that empire brick by brick. Whether it’s a personal brand or a brand for your business, branding goes beyond your resume to show a more complete picture …
Organic growth is an excellent strategy that allows brands to grow their business using their existing resources. Basically, using what you already have available to you and perfecting it before focusing on expansion anywhere else. Being responsible for your brands growth can be a daunting task, yet and incredibly important one. Finding a way to master your growth in a practical way should be one of the main focuses in …