Designing your brand is not an easy task. It is hard enough to create a marketing campaign; working on something as important and permanent as brand design, however, is a completely different ballgame. There are some big problems in the world of brand design today and good brands are suffering because of them. The reason brand design is so hard is that it is art, and you cannot objectively measure …
In a crowded marketplace, creating compelling brand messaging can be the difference between failure and success. Here are five things to factor in when planning for your brand. Offering something unique Whether potential customers are shopping in a store, browsing a web portal for goods, or even looking a billboard on the side of the road, it can seem difficult to offer something unique. If it’s a shoe design, you …
In this era, the number of likes and followers that one has on their social media platforms, such as Facebook, Instagram or Snapchat is what determines their value in this society. However, for a person to maintain the number of followers that they currently have, or even for those who seek a boost in their current followers, it is important that they put up engaging content on a regular basis. …
Web series are becoming more and more popular but their viewership is still not at the same level as TV series. Don’t blame the medium, blame the game. The difference lies in the marketing techniques. Web series are more similar to indie films; they’re usually made on a limited budget which means there isn’t a lot set aside for promotional purposes. However, social media is going to be the best …
With mobile apps, people tend to live, breathe, and eat on social media. Marketers would have an easier time if they just understood this fact, so if you’re looking to cook up a good social media post, it would work in your favor to realize the similarities between cooking and crafting a good social media post. For this reason, you need to pay attention to the following elements. Fresh Produce …
We all know that in order to gain the most traction on social media posts there needs to be a visual element. A blog post may gain traction, but it will gain much more traction if the header image is attractive. People love looking at images, and adding interesting images to social media posts is the easiest way of grabbing their attention. However, many social media managers and professionals do not …
You may have heard the saying “your first impression is your last impression”, but it takes on a whole new meaning when it comes to the internet. On the internet, if you make a bad first impression, it will probably be the last impression, because people will mostly likely click away from your site, blog post or YouTube Channel. We know how to make a good impression when meeting someone in person …
We are living in the age of social media. We have never really had the technology to allow this much social interaction on a network before and the new technology has been fully embraced by society. In such an age it is necessary to ensure that whatever you do has traction on social media. The old adage of “If a tree falls in the forest and no one hears it, …
Once you design and implement a killer product, there are many hurdles you have to jump through as far as getting people to know about it. From a professional marketer’s standpoint, there is nothing like watching the wheels of Twitter, Facebook, and Instagram spin for you while you are spending hours truly building your business. Once someone comments on a photo, even likes it, or better yet retweets it and …
The amazingly high level of importance for this task Before the days of social media or the internet, the word of mouth that bands and artists relied on was heavy. You would have to try so hard to get distribution, spend on recording, find a label, and then pray that the record stores your merchandise sat in would at least put a poster up regarding your release. When you did …
The things that the winners do best Some of the best accounts on the hot social media hub Instagram use a variety of different ways to truly attract followers and generate the traffic they want constantly viewing their content. Some business accounts make the mistake of just posting business related photos, and then wonder why the general public is not as interested. Just like Twitter and other social media platforms, …