Marketing

What is Growth Marketing? A Guide to Transformative Strategies

growth marketer, successful growth marketing campaign, growth hacking, growth marketing efforts.

Today, digital marketing has paved the way for more interactive, data-driven, and customer-centric marketing strategies. Businesses often explore new avenues to reach their target audience. Growth marketing can guide companies through the complexities of modern consumer engagement. Remember, while this post offers some ideas, it’s essential to conduct your own research to tailor any strategies or tips to your business needs. Introduction to Growth Marketing Imagine a marketing approach that doesn’t just …

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What is Marketing Design? Strategies, Examples, and Expert Tips for 2024

graphic design, graphic designer, graphic designers, marketing designers, great design.

Marketing design has transcended beyond mere aesthetics; it has become the heartbeat of innovative business strategies. Imagine where every scroll, every click, and every view is not just an interaction but an opportunity to connect and engage. The role of quality design is paramount. It’s no longer just about being seen; it’s about being remembered, making an impact, and forging lasting connections. Marketing design emerges as a pivotal force – …

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What is Product Marketing? The Complete Product Marketing Journey

Product marketing journey, Product marketers, Brand marketing, great product marketing campaigns.

Product marketing is the driving force that propels a product from a mere concept into the hands of eager customers. This specialized domain within the vast marketing universe is not just about visibility or advertising—it’s an intricate dance between market research, customer understanding, brand communication, and strategic positioning. To embark on the product marketing journey is to delve into what makes a product seen and sought after. Marketing is vital …

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Challenges And Benefits for The Music Industry In 2022

Becoming a Musician in 2021 coming into the New Year has had more trials and errors than ever before. The pandemic has affected numerous Musicians during this time and many have acclimated to the “new norm” of how the Music Business works by means of tours, concerts, and sold-out shows. There has still been a benefit with continuing a Musical career but also challenges with the new adjustment to doing …

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What You Need To Know Before Starting Your Youtube Marketing Campaign

Like any other platform, Youtube has the power of virality and is a social platform that has continuous growth every day. Unlike Instagram and Tiktok where you can make an income off of posting, Youtube has its unique method of monetization in which creators can monetize per click/watch time for the content they are producing. Youtube’s threshold of getting paid is $100, and once reached, you can enjoy collecting your …

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Ways to Promote a New Project Release as a Musician

Completing a new project is an exciting thing as an Artist; however, can be very time-consuming as well when it comes to planning how to put it in the hands of an audience. From deciding how you want to market it, how it should come across and be published, and how you want to get your fans raving about your newest work. There should always be a good strategy for …

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Why Instagram Should Be Your Other Source Of Income

Instagram has been a major way for Creators and Business owners to grow in a major way as well as to build a community for themselves. Taking advantage of your platforms and showcasing different ways that you can add value to others, with promoting your services and showcasing your talents is ideal on any social platform. Many people forget that there are ways that you can leverage your income by …

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What You Should Know Before Starting Your Own Brand

When building your own brand, people may make things look easier than what it is if you’re looking at social media and others online businesses, or when you’re seeing others try to get you to join their team to start your own brand or you might have thoughts on what it would be like to start something up yourself. It can be tempting or discouraging and there are definitely pros …

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Business Promotion to Boost Your Brand

It may seem reasonable to small businesses to cut costs by not investing in advertising, or at the very least cutting back on advertising. However, using a well planned promotional strategy can actually benefit your brand massively. Once you have created a budget and a general idea for your promotion, it’s smart to speak with a professional to create a solid plan of attack. There are many different types of …

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Introducing Gift Cards From AMW Group

Talk about a gift that keeps on giving! If you’d like to give a truly special gift this year, AMW has a selection of gift cards your friends and family can use towards a promotional campaign for their latest project.  AMW’s gift cards are digital, so they’re even great as last minute gifts. This holiday season you can help your loved ones pay for part or all of any of …

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AMW Launches New Personal Branding Course AMW Pro

AMW Pro Course Teaches Members How to Effectively Build & Maintain their Personal Brand Los Angeles, CA – May 23, 2019 — Building a personal brand is a daunting experience, requiring a lot of time and effort with little to no guarantee of success. For professionals, entrepreneurs, and entertainers, great ideas often never see the light of day because of the difficulties of turning them into profit. For those with promising …

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Is Blogging Worth It? 6 Ways Blogging Can Grow your Business

You may be wondering if starting a company blog is worth the time and effort. And you’re right to consider this because blogging is certainly a time-consuming task to take on that requires a lot of thought and commitment. The startup of a blog is often the most difficult and least rewarding; you have little to no following, you are not yet seeing the SEO results you want, and you’re …

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Mastering The Art Of Organic Growth

Organic growth is an excellent strategy that allows brands to grow their business using their existing resources. Basically, using what you already have available to you and perfecting it before focusing on expansion anywhere else. Being responsible for your brands growth can be a daunting task, yet and incredibly important one. Finding a way to master your growth in a practical way should be one of the main focuses in …

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The Importance Of Being Branded

Branding is a marketing tactic in which a company creates a symbol, design or name that consumers can easily identify as belonging to a brand. It’s crucial to develop an easily identifiable brand for your company for a number of reasons. Not only does branding make a memorable impression on your audience but it allows them to know what to expect when they come to you. Your audience will help …

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RSVP For Your Best Event Ever

It’s no secret that event planning can be a massive undertaking. Even if everything were to go perfectly right, the amount of moving parts alone can be overwhelming. In today’s world, aside from traditional event planning, there’s a need to have your event be visible even outside its confines. This might mean considering strategies like billboard advertising to ensure the event’s reach is far and wide. Considering, however, that some …

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Take Your Record Label to the Next Level Through Marketing

There is nothing simple about running a successful record label. The goal is to bring talented artists to the forefront of the music scene, helping them create powerful music and gaining them the attention and appreciation that they deserve. But there are so many ins and outs to running a record label that the job is easier said than done. Below are some ways you can take your record label …

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Advance Your Career With New Products from AMW

Here at AMW, we’re proud to be a go-to resource for your marketing needs for 20 years. We’ve just expanded our range of services to include downloadable e-learning products, copywriting, e-courses and consulting services. Each product and service has been designed with ease of use and accessibility in mind, as has the user experience on our easy to navigate website. All products are available for instant download and access so you can …

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How Your Company Can Benefit from Digital Marketing

The evolution of digital technology impacts the ways how businesses reach their target audience. Whether you want to attract potential customers to your business or engage and retain your existing customer base, digital platforms are your go-to solution. Digital marketing benefits small businesses as well as large corporations. It’s because 82% of consumers conduct online research before making a buying decision. With the help of a digital marketing strategy for …

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6 Things To Know About Publicity

Publicity is one of the least understood avenues of marketing. It isn’t hard to see why so many people are confused by it – publicity is something you can’t really generate directly. You can’t just go out and buy advertising space for publicity, and it is hard to quantify its results as well. If you don’t really understand publicity, then here are some things to know: How its different from …

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AMW Group on Flickr

AMW Group is now on Flickr! We will contribute images, interviews and the like from past events, talent performances, marketing and entertainment marketing projects. In doing so, we hope to expose more visual content to a wider audience, provide easier access to our industry behind the scenes, and spark current and new clients imagination. If you would like to collaborate we’d love to hear from you!  Check out our Flickr photostream, and please …

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