Why Every Startup Needs a PR Strategy in 2025 In the fast-paced world of startups, capturing attention and building credibility is paramount. While many founders focus on perfecting their product or service, they often overlook a critical tool in their growth arsenal: public relations (PR). Far from being a mere …
Generating PR can be tough. The problem is that you have set out to do something which is, by design, out of your control. It is easy to show a lot of people your advertisements but it is much harder to get them to actually engage with you and think …
Time and time again companies keep making the same mistakes when it comes to online media. It’s not just small companies either; the bigger the company, the easier it is to see how they are doing things wrong. Companies that run fantastic marketing campaigns on the television and in print …