How to use small media outlets to build your press portfolio
If you are trying to promote your brand or doing business promotion, you want to be talked about. And not just behind your back; you want national press coverage that increases your brand’s integrity and fame. But it’s a Catch-22, in order to be talked about in the media circles you need to be newsworthy and in order to be newsworthy you need to be talked about in the media circles. …