Out-of-House Advertising: Mastering Out-Of-Home (OOH) Advertising
Out-of-home advertising, often referred to as OOH advertising, plays a crucial role in modern marketing. It encompasses a variety of formats designed to reach consumers when they are outside their homes, such as billboards, transit ads, street furniture, and digital screens. Unlike online advertising, which targets individuals on personal devices, OOH media captures the attention of a broad audience in high-traffic areas and public spaces. The importance of OOH advertising …