Companies are more than their products. Musicians are more than their music. It’s an experience. Consumers and fans connect to brands through the experience. Branding is the way you want to share your story with the world. It’s the way you communicate and interact with your fans or consumers. Whether …
A biography is one of the most important things you can have for your brand. It can be used on your website or any other platforms that require an “About Me” section. You want to make sure the information across all platforms is consistent. That all sounds easy but sometimes …
AMW’s own Vice President of Brand Strategy & Marketing Mike Coates is featured in a new branding resource from Kununu and Alongside. In “Easy Employer Branding Tactics” Mike offers advice about how to branding a company to project a warm and personal presence, advice that applies to any branding need. …
Launching a brand is a great feeling. You know that you are defining everything about the brand and it feels good to have that much power over something that you are doing. Launching a brand isn’t simple. There are many different things you need to take into consideration if you …
Creating Branding that Drives You Forward Branding is one of the most important concepts we have in marketing these days. Branding has always been a necessary part of doing business but it has become even more important due to the widespread use of the internet and social media. A brand …