It goes without saying that there have been some major shifts in the way we look at investing overall, as well as how we think about working from home, buying and selling digital assets, and spending our money more resourcefully. One of the major events that have transpired in this digital world is everyone’s involvement with learning more about digital currencies like crypto markets, such as Bitcoin, while exploring passive …
Becoming a Musician in 2021 coming into the New Year has had more trials and errors than ever before. The pandemic has affected numerous Musicians during this time and many have acclimated to the “new norm” of how the Music Business works by means of tours, concerts, and sold-out shows. There has still been a benefit with continuing a Musical career but also challenges with the new adjustment to doing …
It seems like there are a million places to go when it comes to placing your music these days. And there are just as many questions. Is it more important to focus on digital streaming or traditional radio? What about internet radio? Which one counts towards charts and which one is dying out? Do any of them give you a better bang for your buck? Fortunately, there are simple answers …
Most people get online several times a day to check in on their favorite influencers. Especially on Instagram, followers scroll through to see what other people are wearing or making and where they’re traveling to. With the proper strategy, people could be checking in on all the awesome things you do several times a day as well. For those of us who have yet to reach Chrissy Teigen’s level of …
TikTok calls itself the “destination for short-form mobile videos”. 500 million people use Tik Tok every month and 66% of them are under 30. Many of it’s most famous users are under 20. If that’s the demographic for your music, you need to be on TikTok. The platform is not only great for finding and engaging with your audience but monetizing your music and earning revenue when other people use …
It’s no secret that the internet and other new technologies have taken over. This very post is likely being read on the internet, whether on a computer, phone, or on another electronic device. Everything and everyone is on the internet today, your company should be too.
Millions of people are on social media every day, it’s become the easiest way for you to communicate and connect with your audience. Thanks to social media it’s easier than ever to get your name and music out there. Which is why it should be an intricate part of your marketing campaign, if not the main part. You can use social media to promote new announcements, merchandise, build rapport with …
It’s time to get your music promotion kicked off on the right foot. If you’re creating quality music, it’s time to create a promotional strategy to go along with it. There is a multitude of talented musicians out there and sadly some of them will never get the audience they deserve. Don’t let yourself be one of them. This happens so frequently to so many talented performers because they don’t …
There’s more than one way to make money in the music industry. Many musicians forget to incorporate some of these important revenue streams into their business plan for their career. It’s no secret that musicians and other artists often start out with little to no money… or end up that way. A necessary way to stabilize the growth of your career is to educate yourself on the multiple ways your …
Becoming an entrepreneur in the digital age is simpler than ever. That doesn’t mean a lot of hard work doesn’t come after starting your company still, but creating a business is a fairly quick process these days. Building a record label is no different. Record labels can no longer survive the way they did just a few decades ago, so being a newer, smaller label can work in your advantage. …
Distribution is one of the most important things to consider when you’re a musician. With Spotify users growing daily, there is no doubt that Spotify playlists should be on your list of curators to reach out to for placement. The task can seem daunting at first glance. There are so many playlists curators and so many artists trying to get onto these playlists. But Spotify doesn’t have to be difficult. …
You may be wondering if starting a company blog is worth the time and effort. And you’re right to consider this because blogging is certainly a time-consuming task to take on that requires a lot of thought and commitment. The startup of a blog is often the most difficult and least rewarding; you have little to no following, you are not yet seeing the SEO results you want, and you’re …
In this day and age, video promoting and marketing anything, especially music, is easier than ever. You don’t have to wait for a music producer to discover you at a club or a bar, nor do you have to sing on the streets just to be heard by the masses. Everything has switched to the digital sphere, so you need to keep up with the times when it comes to …
There is nothing simple about running a successful record label. The goal is to bring talented artists to the forefront of the music scene, helping them create powerful music and gaining them the attention and appreciation that they deserve. But there are so many ins and outs to running a record label that the job is easier said than done. Below are some ways you can take your record label …
A vital part of promoting your music is to constantly showcase it to as many people as possible. What better place to broadcast your latest release than in Times Square, where approximately 415,000 people drive and walk through every day? Recently, we displayed the title song artwork of our client Chinese pop star Jason Zhang’s latest EP “FUTURE·LIVE” in front of those thousands of people on Reuters Sign in the …
Music has been a savior for many people, giving them an outlet to express their feelings and relate to other human beings. There are a wide variety of types of songs, based on all sorts of topics. Some can be rather relatable, such as songs about universal emotions and life experiences like love, breaking up, and hooking up, while some songs just provide fun and happy vibes all around. Whatever …
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Web series are becoming more and more popular but their viewership is still not at the same level as TV series. Don’t blame the medium, blame the game. The difference lies in the marketing techniques. Web series are more similar to indie films; they’re usually made on a limited budget which means there isn’t a lot set aside for promotional purposes. However, social media is going to be the best …
Once you design and implement a killer product, there are many hurdles you have to jump through as far as getting people to know about it. From a professional marketer’s standpoint, there is nothing like watching the wheels of Twitter, Facebook, and Instagram spin for you while you are spending hours truly building your business. Once someone comments on a photo, even likes it, or better yet retweets it and …