10 Proven Publicity Strategies That Will Make Your Boat Show a Success

Luxury yacht displayed at indoor boat show

Boat shows represent a cornerstone of the marine industry’s marketing calendar, attracting thousands of enthusiasts and potential buyers each year. These events showcase the latest vessels, marine equipment and nautical innovations while creating valuable networking opportunities for industry professionals. Effective publicity strategies can transform a standard boat show into a …

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Navigating the World of Travel PR: Strategies for Promoting Destinations and Experiences

Travel Pr

The world of travel is vast and vibrant, filled with unique destinations and unforgettable experiences. As a travel PR professional, one aims to bring these hidden gems into the spotlight. The challenge, however, might lie in effectively communicating the allure of these places in a way that informs and inspires …

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Master the Art of Media Pitches: How to Write a Media Pitch

Typewriter.

The media landscape has undergone a profound transformation in today’s fast-paced digital age, where information is at our fingertips. Amidst the constant stream of news, stories, and content, cutting through the noise and capturing the attention of journalists has become a formidable challenge for PR professionals. The art of media …

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How Crisis PR and a Crisis Management Firm Can Salvage Your Brand

Board, quote.

Introduction In today’s fast-paced and interconnected world, organizations face an ever-increasing array of challenges that can threaten their reputation and brand image. From unforeseen crises to negative public perception, firms need a robust and strategic approach to navigate these turbulent waters successfully. Crisis PR and Crisis Management Firms become invaluable …

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What is Public Relations, and Why is PR Important in Today’s Business World?

PR, stickers, notes.

What Is Public Relations? PR Functions, Types, & Examples Public relations (PR) is a strategic communication discipline aimed at managing the spread of information between an entity and its target audience, intending to influence opinion and behavior. What is public relations? It encompasses various functions, types, and examples that shape …

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How to Choose the Right Digital PR Agency

Digital PR Agency

Unlocking Business Growth: Choosing the Perfect Digital PR Agency In today’s competitive digital marketing landscape, partnering with the right digital marketing and PR agency can catalyze explosive business growth. A reputable agency’s expertise, strategies, and connections can amplify your brand’s visibility, engage your target audience, and drive meaningful results. However, …

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Steps To Upgrading Your Social Media Strategy

Digital marketing - Customer Service

As the Internet of things continues to progress and thrive, social media is quickly becoming a crucial aspect of marketing for most brands and businesses. To successfully use social media for marketing purposes, it takes a lot of dedication to ensure that your presence is always consistent, curated, and actively …

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Using Facebook Ads In Your Marketing Strategy As a Musician

Today, there are many ways Musicians can successfully develop their Music projects. This is one of the most important things you can do when trying to create a strategy that maximizes the chances that your Music will be heard by new audiences. Digital Marketing has become a much newer path …

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What Events Will Look Like in 2021 and Beyond

Presentation - Microsoft PowerPoint

In 2020, nothing went the way anyone thought it would. Kids were sent home from school. Trips were postponed. Weekly group gatherings were no longer in person. Events were canceled. One of the good parts about this year, however, was the availability of the internet. Even though we weren’t able …

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The Difference Between Publicists, Managers, and Agents

As the business development director here at AMW, it’s part of my job to answer questions any of our potential clients may have when they’re considering working with us. Particularly with clients who are newer to the entertainment world, I get asked a few specific questions, in particular, every single …

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Every Publicity Campaign Should Have These 5 Things

Publicity is a powerful tool. When used correctly, a publicist can earn you spots in outlets that are genuinely interested in your project. But publicity is a field that requires dedication and hard work, both, at the hands of the publicist and the client. If you’re in it for the …

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How to Prep Your Music/Band for a PR Campaign

Many musical artists run towards getting a PR campaign before they even have a solid foundation. Sure, you don’t need to have 100,000 subscribers to your YouTube channel or have huge events, but a little bit of effort to build your credibility in the music industry works as a great …

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AMW Welcomes New PR Client ConnectSocial®

 ConnectSocial® is a revolutionary social networking platform founded in 2018 in Palo Alto, CA. ConnectSocial® Inc identified the need for an alternative to Facebook and other major social networking apps, and ConnectSocial® was born. The paid app offers users multiple benefits included greater security, an ad-free experience, and a …

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Pros and Cons of DIY Music PR

Musicians and artists face various challenges throughout their careers. It isn’t easy to make hit singles and retain your popularity among fans. No doubt, your talent can take you to heights. But keep in mind that there’s a myriad of talented artists trying to gain a fan base. Therefore, publicity …

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