Publicity is one of the least understood avenues of marketing. It isn’t hard to see why so many people are confused by it – publicity is something you can’t really generate directly. You can’t just go out and buy advertising space for publicity, and it is hard to quantify its results as well. If you don’t really understand publicity, then here are some things to know: How its different from …
We’re proud to welcome AMW Client Faustine Hornok as a new PR client. Faustine has used her hair and makeup expertise in fashion shows and live performances. Team AWM is proud to support Faustine as she launches her upcoming beauty channel. Faustine Hornok is a hair and make-up artist who currently divides her time between Los Angeles and Paris. She got her start in high-end hair and makeup through her …
In this day and age, PR is something that almost everyone has a clear cut idea about. There’s absolutely no question in one’s mind when it comes to such things, not because they’ve had their own experience in the field, but because of how television series and movies, as well as the media, portrays it to be. Of course, there’s some truth in the way it is portrayed but there …
Interview starts at 24:25 – Click here to listen. Singer/songwriter/guitarist Leilani Wolfgramm opens up to Andrew Willis of Andyland Radio. Their laugh filled, candid interview spotlights Leilani’s sense of humor and her down to earth attitude, giving listeners a true sense of the important role making music plays in her life. Leilani Wolfgramm is a singer/songwriter/guitarist from Orlando, Florida. Her distinct sound mixes R&B with the island sound of Dancehall, …
We’re happy to welcome Leilani Wolfgramm as a new PR Client. Her upcoming projects include the release of her New Single “Sinner” as well as an opening performance for Ziggy Marley on Friday May 5th at the Sunfest Music Festival. Team AWM is proud to support Leilani’s upcoming milestones with communication services including strategic counseling and media relations. Originally from Hawaii, singer/songwriter/guitarist Leilani Wolfgramm now calls Orlando, Florida home. Her distinct sound mixes …
Innovative Marketing and Entertainment agency looks forward to many years of future service Los Angeles, CA – March 14, 2017 – AMW Group, a worldwide leader in talent representation, marketing and entertainment, is proud to celebrate 20 years of service. With broad reach across the United States, AMW has also collaborated with clients all over the world and maintains a growing network of partners. Founded in 1997, AMW has worked …
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Branded events have gotten a bad reputation because of some bad events. We have all been to a bad event in our life; where we are bored out of our mind and can’t help but think everything looks too corporate. In reality branded events are a great way to develop a great relationship with your customers. Branded events are one of the best tools that a marketer and brand specialist …
Generating PR can be tough. The problem is that you have set out to do something which is, by design, out of your control. It is easy to show a lot of people your advertisements but it is much harder to get them to actually engage with you and think about your brand. If you want to increase the amount of engagement and media presence you have, here are some …
Pro Launch – Special Offer Take advantage of the following special offer available to past and prospective clients until July 25th. Get Great Media Coverage for Product, Events and Service Launches Whether you have invented the latest gadget, developed an app, written a book, started a new business, designed a clothing line, produced a major hit or promoting an event, the Pro Launch campaign is a great option. We plan launches meticulously …
We all know publicity can be helpful to a brand but there is often confusion about what publicity aims to achieve. Publicity basically helps you with 3 important factors: Awareness, Credibility, and Buzz building. A good publicist can ensure that everyone knows about your brand and the latest information about your company’s products and services. Awareness You can’t be a successful brand if people do not know about you. We live …
Music is one of the industries in which PR has an enormous effect on performance. We all know about great artists in the music industry who aren’t as notable as they should be. Getting the right momentum through the right PR can result in an artist gaining popularity and people talking about their work while missed opportunities can result in even a great artist remaining undiscovered by the majority. Take …
As of late, there have been many events that will inspire your staff, drive new ideas, and ultimately have you figuring out ways to run your business more efficiently. When asked what business owners want most while figuring out how to make their business more profitable, one of the number one answers was “Competent PR and branding elements”. Even if PR or SEO related studies were not your employee’s area …
The mixture of the absolute best marketing wisdom and having an incredibly cool product are all part of the perfect plan to get your new brand’s name out there and flourish. Having a list of some good things you can do to build your brand will be an iconic first step to organizing your path, and successfully getting the word out. One of the most exciting stages of any brand …
There is an incredibly true statement out there in the marketing world about publicity and the ways in which you can obtain it. “Some of the most successful people out there are not necessarily the most talented, but the best marketed”. Now, we all know there are amazing exceptions to the rule. Of course some of the acts, artists, and companies that work the hardest of anyone will always dominate …
Achieving results on a time limit When a band or artist entity is looking to enhance their promotion online, sometimes you may only have 2-3 months to really build up your presence. Reasons could be an upcoming tour in the summer, needing placement on blogs in your niche, and making sure that you are appealing to as large a number as potential fans as possible. Having a press release is …
When you have reached the point in a creative venture, clothing line, or entertainment personality in which you want to go national or global there are huge issues to consider. The most important element of publicity is that if any type of budget allows, you are having someone call, glean, screen, or otherwise hustle up any contacts that can help you while you work on getting your craft perfected. The …
Los Angeles based EDM production duo InFiction is featured in the latest issue of Flair Magazine. Dan Asma and Doran Oppenheimer (InFiction) are tightly focused on creating original electronic dance music influenced by their backgrounds as film editors and producers. They recently released their debut EP entitled, “When I’m With You” and have created original dub step remixes of popular tracks like Katy Perry’s ‘Wide Awake’ . Flair is the 1st …
In the early 1960s, Dan Edelman authored these 10 timeless rules for all PR practitioners. Dan began his career as a reporter in Poughkeepsie, N.Y. before he was drafted during World War II, receiving four battle stars and the Commendation Medal. He later became a news writer for CBS and served as PR director for the Toni Company before founding his own firm. Read more
Businesses have long realized the role that the world of entertainment plays in their success. Big companies would invest millions of dollars to have their products promoted in a popular TV show or endorsed by a well-known celebrity. For those interested in understanding the depth and nuances of this approach, here’s an insightful article offering a brief introduction to entertainment marketing.