It’s no secret that the digital marketplace is rapidly expanding and replacing face to face customer interactions. In fact, most people start their buyers journey online, whether it’s for products, services or simple brand interaction. People don’t have to do as much anymore to become a part of your audience. They can learn everything they need to know about your brand and any products you may have in one place …
When you are making a big push to get yourself recognized and make sure that everyone in your city knows your business ideas, mixers and networking meetings are essential. Many of the people at these events already feel a bit intimidated, and the mood can feel rushed and stressful. Statistics tell marketers that 90 percent of people really do feel put on the spot and shy at these types of …
Publicity is one of the least understood avenues of marketing. It isn’t hard to see why so many people are confused by it – publicity is something you can’t really generate directly. You can’t just go out and buy advertising space for publicity, and it is hard to quantify its results as well. If you don’t really understand publicity, then here are some things to know: How its different from …
If you’ve made an independent film, you know just how difficult it was to make it, but the hard part is just starting. To get your film to the masses, you need to promote and successfully market it as well. With most indie films, most of the budget made it to the screen and not much is left to market it on a full scale. Luckily, with the help of …