Navigating Music Promotion: The Social Media Shift
The music industry has undergone a seismic shift in recent years, largely due to the rise of social media. Platforms like Facebook, Instagram, TikTok, and Twitter have become powerful tools for artists to connect with their fans, promote their music, and build their brand. Social media has democratized the music industry, giving artists of all levels the opportunity to reach a global audience. No longer do musicians need to rely …