How Your Company Can Benefit from Digital Marketing

The evolution of digital technology impacts the ways how businesses reach their target audience. Whether you want to attract potential customers to your business or engage and retain your existing customer base, digital platforms are your go-to solution. Digital marketing benefits small businesses as well as large corporations. It’s because …

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So You’ve Created a YouTube Series? Here’s How to Get People to Watch It

YouTube is one of the most popular social platforms. It gets more than 30 million visitors every day, looking for entertaining or informative content. You may not know that people can generate some income by attracting viewers to their YouTube channels. No matter how interesting the content, you can’t increase …

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3 Types of Instagram Posts and When to Use Them

In this day and age, the significance of social media has grown immensely; to the point that Instagram has become a noun. The platform has become the gold standard for sharing images and branding yourself. While Twitter and Facebook are certainly favorites for people all around the world with billions of …

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10 Things You Can Do To Support Your Music PR Campaign

Music has been a savior for many people, giving them an outlet to express their feelings and relate to other human beings. There are a wide variety of types of songs, based on all sorts of topics. Some can be rather relatable, such as songs about universal emotions and life …

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How to Start Your Own Podcast

As with all other things, the world of blogging, too, is constantly evolving into something newer yet better, every single day. While some people really enjoy getting their news or learning things by reading, there are some who would rather listen to something along the lines of a podcast. As …

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3 Social Media Management Tools Worth Using

In this day and age, social media is known to be a reliable platform that helps people connect with their friends and family members, regardless of how many miles separate them. Social media has long been used for the purpose of uploading photographs, videos, quotes, texts, and whatnot to define …

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5 Spotify Tips and Tricks to Boost Your Listener Numbers

One of the most used apps for music streaming, Spotify, currently boasts a user database of 75 million out of which 30 million are paid subscribers. Spotify is used so much all around the world that it even beats Apple Music which currently has around 11 million paid subscribers – …

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How To Leverage Social Media to Push Your Online Publicity Efforts

Publicity is one of the hardest avenues of marketing to conquer. The issue is that with publicity it isn’t just up to you to make an impact – you have to make enough of an impact that it causes a stir in media and in the general public. You need …

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How to Solve the Biggest Problems with Brand Design and Brand Identity

Designing your brand is not an easy task. It is hard enough to create a marketing campaign; working on something as important and permanent as brand design, however, is a completely different ballgame. There are some big problems in the world of brand design today and good brands are suffering …

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Strategies to Refresh and Rebrand Your Established Brand Identity

The art of rebranding is certainly one that not every entrepreneur is aware of or knows how to integrate into their business. But that doesn’t mean it cannot be learned. It’s one thing to give up on an already established brand that didn’t really make it into the corporate world, …

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5 Way to Make Your Brand Messaging Stand Out From Your Competition

In a crowded marketplace, creating compelling brand messaging can be the difference between failure and success. Here are five things to factor in when planning for your brand. Offering something unique Whether potential customers are shopping in a store, browsing a web portal for goods, or even looking a billboard …

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The Ultimate Social Media Promotion Cheat Sheet

Social media is too important now for any promoter or advertiser to ignore. Social media is bigger than television, radio, and newspapers combined. Nothing gets you traction as quickly and as cheaply as social media does. Here’s a cheat sheet to ensure that your social media promotion goes well. Facebook …

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Top 5 Factors That Can Make or Break Your Kickstarter Campaign

In the business world, there’s a lot of competition – so much, that if you don’t stay on top of your game most of the time, there’s a very high chance that you’ll be falling behind in no time. It’s impossible for a company, a business venture or an entrepreneur …

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The Ultimate Cheat Sheet on Branding Your Side Hustle

Whether you’re a business owner, or just need to make some good money on the side, having a side hustle is certainly the best way to do so. Studies validate that most individuals above the age of 25 have some side hustle set up for them to help them fund …

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Signs It’s Time to Give Your Brand a Makeover

There are many reasons why a brand owner would want to give their brand a makeover, but there are also those who simply neglect the clear signs when your brand is calling for a makeover. Neglecting these signs not only makes the brand owner look out of touch, it also …

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Tips to Run an Awesome Online Contest

Running an online contest is a make-it-or-break-it for your company since it can benefit marketing and generate profits if done correctly. If done wrong, a poorly run online contest can make you look questionable in the eyes of your audience. Many firms end up making mistakes because what they do not …

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