Generally, we think of marketing as a thing that interrupts our entertainment – but entertainment marketing strategy takes things in an entirely new direction by combining content and ads. Big brands are willing to spend a lot of money for celebrity endorsements as well as invest money in product placement …
The influence of social media on this generation is undeniable, and while the evolution of social media is consistent and unstoppable, there are many platforms that go unnoticed. Whatever your niche, whether you’re a business fanatic, a furniture creator or even a fashion designer, there are several different types of …
In a generation where music is the top most desired means of entertainment for millions of people, getting to the top with a promising career in the industry is one of the most difficult things for most artists. However, to ensure that your next single release is a hit and …
There are many people who love to boast and brag, when in reality, they haven’t achieved even half the accomplishments that they claim to. Such people have a tendency to go on and on for ages without giving others a chance to speak, and let’s face it, nobody likes such …
With mobile apps, people tend to live, breathe, and eat on social media. Marketers would have an easier time if they just understood this fact, so if you’re looking to cook up a good social media post, it would work in your favor to realize the similarities between cooking and …
You may have heard the saying “your first impression is your last impression”, but it takes on a whole new meaning when it comes to the internet. On the internet, if you make a bad first impression, it will probably be the last impression, because people will mostly likely click away from …
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YouTube is the online marketing avenue most often forgotten about. Many companies have very active Facebook, Twitter, Tumblr, and Instagram account but they do not even have a presence on YouTube. These companies are making a huge mistake and missing out on lot of engagement as well as awareness. You …
Branded events have gotten a bad reputation because of some bad events. We have all been to a bad event in our life; where we are bored out of our mind and can’t help but think everything looks too corporate. In reality branded events are a great way to develop …
Generating PR can be tough. The problem is that you have set out to do something which is, by design, out of your control. It is easy to show a lot of people your advertisements but it is much harder to get them to actually engage with you and think …
Branding is a crucial part of business these days. Back when brands only existed in advertisements it was good to have a proper brand strategy. Nowadays when brands have to interact with people on social media, it is necessary to have a proper brand strategy. There are many signs which …
Too many companies end up running dry, boring social media accounts. It’s easy to see why so many people find it hard to create a good social media presence; social media is social, and to be social you need a personality. The aim of social media presence is to make …
Threading the fine line between being inactive and spamming If you’ve ever run a social media page you know this problem. You don’t want to post too much about your product because you don’t want to spam people’s Facebook and Twitter feeds. If you are selling window cleaners and keep …
We are living in the age of social media. We have never really had the technology to allow this much social interaction on a network before and the new technology has been fully embraced by society. In such an age it is necessary to ensure that whatever you do has …
Brand Awareness is crucial for any business to succeed. We specialize in building brand awareness and publicity so we know what your brand needs to leapfrog the competition. While brand awareness is crucial for new brands, it is also necessary for established brands to ensure that they don’t lose any …
AMW is excited to announce that we now offer our clients a new financing solution through PayPal Credit. This financing option makes it easier to pay for our services, the credit line is built in to your Paypal account. Approval is based off of your credit and that will determine the …
Once you design and implement a killer product, there are many hurdles you have to jump through as far as getting people to know about it. From a professional marketer’s standpoint, there is nothing like watching the wheels of Twitter, Facebook, and Instagram spin for you while you are spending …
Whether it’s Facebook, Twitter, Pinterest, or beyond, there are a few things that can make your profile stand out from others. Design elements, keeping things current, and other things you can do to make your profile attractive are going to put you WAY above the others in terms of getting …
The amazingly high level of importance for this task Before the days of social media or the internet, the word of mouth that bands and artists relied on was heavy. You would have to try so hard to get distribution, spend on recording, find a label, and then pray that …