It’s no secret that the digital marketplace is rapidly expanding and replacing face to face customer interactions. In fact, most people start their buyers journey online, whether it’s for products, services or simple brand interaction. People don’t have to do as much anymore to become a part of your audience. They can learn everything they need to know about your brand and any products you may have in one place …
Twitter is one of the most effective platforms for carrying out marketing campaigns. With more than 330 million monthly active users, you can promote your business to the target audience. Many music artists also use this platform to get their music heard. They can increase their fan base and engage with them to build strong relationships. Twitter hashtags assist in organizing information. You can target your ideal audience with a clever …
When running a business, it’s extremely important to promote your products and services to the right audience. Social media helps business people get in touch with their target audience and increase brand awareness. However, many people make the mistake of sharing the same posts across different channels. Not only does this practice take away the interest of your existing and potential customers but also negatively influences your goodwill. If you don’t …
YouTube is one of the most popular social platforms. It gets more than 30 million visitors every day, looking for entertaining or informative content. You may not know that people can generate some income by attracting viewers to their YouTube channels. No matter how interesting the content, you can’t increase its viewership without carrying out an effective marketing campaign. The procedure of marketing YouTube video content falls under the category …
In this day and age, the significance of social media has grown immensely; to the point that Instagram has become a noun. The platform has become the gold standard for sharing images and branding yourself. While Twitter and Facebook are certainly favorites for people all around the world with billions of active users using the platform to get their messages across, Instagram has emerged as the front-runner. For someone who loves …
In this day and age, social media is known to be a reliable platform that helps people connect with their friends and family members, regardless of how many miles separate them. Social media has long been used for the purpose of uploading photographs, videos, quotes, texts, and whatnot to define yourself to your audience – or your ‘friends list’. But many people actively ignore that social media can be one …
The follower count that you have on your social media accounts isn’t just an ego booster – it’s the number of people that you manage to influence with your messages and your posts. The impact of your message grows with the number of people who follow you – not to mention, the people who follow you might also spread the message via word-of-mouth. In any case, everyone who has a …
One of the most used apps for music streaming, Spotify, currently boasts a user database of 75 million out of which 30 million are paid subscribers. Spotify is used so much all around the world that it even beats Apple Music which currently has around 11 million paid subscribers – about 29 million fewer potential listeners. Just like the leading social media apps, Spotify has options to like, share and …
Social media is too important now for any promoter or advertiser to ignore. Social media is bigger than television, radio, and newspapers combined. Nothing gets you traction as quickly and as cheaply as social media does. Here’s a cheat sheet to ensure that your social media promotion goes well. Facebook Facebook is the social network for everyone. Every other social network has some sort of niche, some demographic which is …
In this era, the number of likes and followers that one has on their social media platforms, such as Facebook, Instagram or Snapchat is what determines their value in this society. However, for a person to maintain the number of followers that they currently have, or even for those who seek a boost in their current followers, it is important that they put up engaging content on a regular basis. …
Web series are becoming more and more popular but their viewership is still not at the same level as TV series. Don’t blame the medium, blame the game. The difference lies in the marketing techniques. Web series are more similar to indie films; they’re usually made on a limited budget which means there isn’t a lot set aside for promotional purposes. However, social media is going to be the best …
With mobile apps, people tend to live, breathe, and eat on social media. Marketers would have an easier time if they just understood this fact, so if you’re looking to cook up a good social media post, it would work in your favor to realize the similarities between cooking and crafting a good social media post. For this reason, you need to pay attention to the following elements. Fresh Produce …
You may have heard the saying “your first impression is your last impression”, but it takes on a whole new meaning when it comes to the internet. On the internet, if you make a bad first impression, it will probably be the last impression, because people will mostly likely click away from your site, blog post or YouTube Channel. We know how to make a good impression when meeting someone in person …
Generating PR can be tough. The problem is that you have set out to do something which is, by design, out of your control. It is easy to show a lot of people your advertisements but it is much harder to get them to actually engage with you and think about your brand. If you want to increase the amount of engagement and media presence you have, here are some …
Threading the fine line between being inactive and spamming If you’ve ever run a social media page you know this problem. You don’t want to post too much about your product because you don’t want to spam people’s Facebook and Twitter feeds. If you are selling window cleaners and keep posting about them all the time people will start unsubscribing to your updates. The reason for this is simple, even …
We are living in the age of social media. We have never really had the technology to allow this much social interaction on a network before and the new technology has been fully embraced by society. In such an age it is necessary to ensure that whatever you do has traction on social media. The old adage of “If a tree falls in the forest and no one hears it, …
Once you design and implement a killer product, there are many hurdles you have to jump through as far as getting people to know about it. From a professional marketer’s standpoint, there is nothing like watching the wheels of Twitter, Facebook, and Instagram spin for you while you are spending hours truly building your business. Once someone comments on a photo, even likes it, or better yet retweets it and …
The amazingly high level of importance for this task Before the days of social media or the internet, the word of mouth that bands and artists relied on was heavy. You would have to try so hard to get distribution, spend on recording, find a label, and then pray that the record stores your merchandise sat in would at least put a poster up regarding your release. When you did …
Regular interaction with customers has always been a cornerstone of good business. However, the ways in which people accomplish that goal has changed throughout the course of history. Nowadays, Twitter has almost universally become the method of choice for interacting with customers for a great deal of businesses. How has it revolutionized these interactions? Read on to find out! Direct Contact In the recent past, individuals eager to shop at …