Watch the 12-12-12 Concert for Hurricane Sandy Relief
Music royalty including Bon Jovi, Eric Clapton, The Rolling Stones, Paul McCartney and Bruce Springsteen is gathering at Madison Square Garden Wednesday for a benefit concert to help storm victims.
The concert is being shown on 37 television stations in the United States and more than 200 others worldwide. It will be streamed on 30 websites, including YouTube, Yahoo and various radio stations. Proceeds from the show will be distributed through the Robin Hood Foundation. The show starts at 7:30 PM EST, visit the official www.121212concert.org for further information.
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Key Terms
The deliberate sequencing of release platforms (theatrical, streaming, VOD) to maximize revenue across all distribution channels.
Creative ProducerA producer focused on story, talent, and creative elements rather than primarily on financing and business aspects.
Stem DistributionReleasing individual component tracks of a song separately, enabling remixing, sync licensing, and fan creativity.
Music Sync AgentRepresentative who secures placement of music in film, TV, advertising, and games.
Social AudioShort-form music content created for social media platforms.
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