{"id":7179,"date":"2017-12-06T17:24:52","date_gmt":"2017-12-06T21:24:52","guid":{"rendered":"http:\/\/www.amworldgroup.com\/blog\/?p=7179"},"modified":"2024-06-25T14:21:16","modified_gmt":"2024-06-25T18:21:16","slug":"the-future-of-business-pr","status":"publish","type":"post","link":"https:\/\/www.amworldgroup.com\/blog\/the-future-of-business-pr","title":{"rendered":"We Explore The Future of Business PR"},"content":{"rendered":"<p>Business in the public relations industry is anything but easy, despite what people who have nothing to do with the industry try to portray it to be. If anything, it\u2019s a lot like the global economy: the rich get richer and the poor get poorer. As for the middle class? They continue to shrink in size. It is undeniably unfair, but that\u2019s just how it is. When we talk about the future of business in <a class=\"wpil_keyword_link\" title=\"public relations\" href=\"https:\/\/www.amworldgroup.com\/public-relations\" data-wpil-keyword-link=\"linked\">public relations<\/a>, there are multiple possibilities of what the prospects could be.<\/p>\n<p><img alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-7273\" src=\"https:\/\/www.amworldgroup.com\/blog\/wp-content\/uploads\/\/samson-duborg-rankin-91091-750x500.jpg\" alt=\"\" width=\"750\" height=\"500\" srcset=\"https:\/\/www.amworldgroup.com\/blog\/wp-content\/uploads\/samson-duborg-rankin-91091-750x500.jpg 750w, https:\/\/www.amworldgroup.com\/blog\/wp-content\/uploads\/samson-duborg-rankin-91091-300x200.jpg 300w, https:\/\/www.amworldgroup.com\/blog\/wp-content\/uploads\/samson-duborg-rankin-91091-1140x760.jpg 1140w, https:\/\/www.amworldgroup.com\/blog\/wp-content\/uploads\/samson-duborg-rankin-91091-650x433.jpg 650w, https:\/\/www.amworldgroup.com\/blog\/wp-content\/uploads\/samson-duborg-rankin-91091-440x293.jpg 440w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.amworldgroup.com\/blog\/the-future-of-business-pr\/#Revolutionizing_the_PR_Industry\" title=\"Revolutionizing the PR Industry\">Revolutionizing the PR Industry<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.amworldgroup.com\/blog\/the-future-of-business-pr\/#So_How_Do_These_Changes_Affect_the_PR_Industry\" title=\"So How Do These Changes Affect the PR Industry?\">So How Do These Changes Affect the PR Industry?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.amworldgroup.com\/blog\/the-future-of-business-pr\/#Easiest_Way_to_Understand_the_Prospect_of_Business_PR\" title=\"Easiest Way to Understand the Prospect of Business PR\">Easiest Way to Understand the Prospect of Business PR<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Revolutionizing_the_PR_Industry\"><\/span>Revolutionizing the PR Industry<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are a lot of changes that are currently taking place in the business PR industry. The overall reason behind this is that the focus areas are changing, but in order to make that happen, there are plenty of small changes that need to happen first. However, the PR industry doesn\u2019t just function on one thing. There are multiple areas in the PR industry, and when <a href=\"https:\/\/www.amworldgroup.com\/blog\/the-product-launch-blueprint-ideas-and-tips\"  data-wpil-monitor-id=\"526\">businesses chose to launch<\/a> a campaign, they normally have to choose one of the three: Traditional PR, Social Media or Advocacy PR. More and more companies have been focusing on reaching out to the people through social media, while traditional PR is slowly starting to diminish. As for Advocacy PR, it\u2019s still existent and rather important.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"So_How_Do_These_Changes_Affect_the_PR_Industry\"><\/span>So How Do These Changes Affect the PR Industry?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Regardless of what route a PR company chooses to take, the future of the PR industry certainly lies in producing and further promoting gripping content \u2013 supercharged by analytics and data. Needless to say, the pedestal of the PR industry is the storytelling aspect. However, regardless of the storytelling abilities one company holds when it comes to PR, the sophisticated data techniques that come into consideration are certainly what matter the most. Brands currently in search of PR assistance should first understand that the power of the decision and the outcome is entirely in their own hands. The future of the industry isn\u2019t one that is going to just make do with whatever that is thrown at the company. It\u2019s a whole other ball game now.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Easiest_Way_to_Understand_the_Prospect_of_Business_PR\"><\/span>Easiest Way to Understand the Prospect of Business PR<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In layman terms, there\u2019s only one way to set the record straight in business PR: acclimatize to the new ways, or fall behind. There\u2019s no easier way to say this. But no matter what changes are being amplified in the business PR industry, there\u2019s no room for waiting or turning back. Either you adapt to the new ways of the PR industry or you\u2019re sure to get left behind. This doesn\u2019t mean it\u2019s a bad thing, but that it\u2019s just the way things are going to be now. There\u2019s absolutely no room for reverting back to the old ways. The evolution is in place, but you can expect it to apply to everything in no time.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Business in the public relations industry is anything but easy, despite what people who have nothing to do with the industry try to portray it to be. If anything, it\u2019s a lot like the global economy: the rich get richer and the poor get poorer. As for the middle class? They continue to shrink in size. It is undeniably unfair, but that\u2019s just how it is. When we talk about &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"We Explore The Future of Business PR\" class=\"read-more button\" href=\"https:\/\/www.amworldgroup.com\/blog\/the-future-of-business-pr#more-7179\" aria-label=\"Read more about We Explore The Future of Business PR\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":7273,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"Discover the future of business in PR. Adapt to new trends in Traditional, Social Media, and Advocacy PR or risk being left behind in this evolving industry.","_seopress_robots_index":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[13],"tags":[1545,694,1524,899,337,1546],"class_list":["post-7179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-blog","tag-advocacy-pr","tag-business","tag-business-pr","tag-pr-campaign","tag-social-media","tag-traditional-pr","no-featured-image-padding"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.amworldgroup.com\/blog\/wp-content\/uploads\/\/samson-duborg-rankin-91091.jpg","jetpack_shortlink":"https:\/\/wp.me\/p4nImn-1RN","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.amworldgroup.com\/blog\/wp-json\/wp\/v2\/posts\/7179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.amworldgroup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.amworldgroup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.amworldgroup.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.amworldgroup.com\/blog\/wp-json\/wp\/v2\/comments?post=7179"}],"version-history":[{"count":3,"href":"https:\/\/www.amworldgroup.com\/blog\/wp-json\/wp\/v2\/posts\/7179\/revisions"}],"predecessor-version":[{"id":33563,"href":"https:\/\/www.amworldgroup.com\/blog\/wp-json\/wp\/v2\/posts\/7179\/revisions\/33563"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.amworldgroup.com\/blog\/wp-json\/wp\/v2\/media\/7273"}],"wp:attachment":[{"href":"https:\/\/www.amworldgroup.com\/blog\/wp-json\/wp\/v2\/media?parent=7179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.amworldgroup.com\/blog\/wp-json\/wp\/v2\/categories?post=7179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.amworldgroup.com\/blog\/wp-json\/wp\/v2\/tags?post=7179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}