Crisis Response Budget Calculator
Estimate crisis communications response costs based on severity, duration, and required resources.
Cómo Usar Esta Calculadora
Assess crisis severity and scope
Select response services needed
Estimate duration and intensity
Calculate total response budget
Preguntas Frecuentes
How much does crisis response cost?
Minor incidents: $10,000-50,000. Moderate crises: $50,000-250,000. Major crises can exceed $1M+ including PR, legal, and business losses. Most of this is agency/legal fees.
Should I have a crisis retainer?
For companies with significant reputation risk, crisis retainers ($5,000-20,000/month) ensure immediate access to senior counsel and avoid premium rush rates during incidents.
What crisis services do I need?
Core services: media relations, messaging/statement drafting, social monitoring, stakeholder communications. Add legal coordination, employee communications, and government affairs as needed.
How do I budget for unknown crises?
Set aside 5-10% of annual PR budget as crisis reserve. Have contracts in place with crisis specialists before you need them to avoid delays during incidents.
What drives crisis response costs?
Duration is the biggest factor. 24/7 monitoring and response, multiple workstreams, and extended media cycles drive costs. Early, decisive action usually costs less than prolonged issues.
Por Qué Usar Esta Calculadora
- Plan crisis response budgets
- Scale resources to crisis severity
- Include legal and monitoring costs
- Prepare stakeholder communications
- Build crisis reserves appropriately
¿Necesitas Ayuda de Expertos?
Nuestro equipo puede ayudarte a construir una estrategia personalizada de communications.
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"Usamos estas herramientas para construir un presupuesto realista de comunicación de crisis antes de necesitarlo realmente. Planificación inteligente."
Gerente de PR, Servicios Financieros