Media Mix Calculator
Optimize your communications budget allocation across paid, earned, and owned media channels.
Cómo Usar Esta Calculadora
Enter your total communications budget
Set your primary objectives (awareness, consideration, conversion)
Allocate budget across paid, earned, and owned channels
Review projected reach and efficiency by channel
Preguntas Frecuentes
What is the ideal paid/earned/owned media mix?
There's no universal ideal, but many successful brands allocate 40-50% to paid, 20-30% to earned, and 20-30% to owned media. Your mix depends on goals, industry, and audience.
How do I value earned media vs paid?
Earned media often delivers 3-5x the credibility of equivalent paid placements. However, it's less controllable. The calculator helps quantify the tradeoffs.
Should I invest more in owned media?
Owned media (website, email, social) builds long-term assets and reduces dependence on paid channels. Increasing owned media investment often improves overall efficiency.
How does the mix change by objective?
Awareness goals favor paid and earned media. Consideration benefits from owned content. Conversion typically relies more heavily on paid digital and owned channels.
How often should I adjust my media mix?
Review and adjust quarterly based on performance data. Major strategy shifts might warrant more significant reallocation, but avoid constant changes that prevent optimization.
Por Qué Usar Esta Calculadora
- Balance paid, earned, and owned media investments
- Model different allocation scenarios
- Identify optimal channel mix for your goals
- Compare efficiency across media types
- Allocate budget strategically by objective
¿Necesitas Ayuda de Expertos?
Nuestro equipo puede ayudarte a construir una estrategia personalizada de communications.
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"Estas calculadoras nos ayudaron a fijar precios más precisos para nuestros paquetes de retainer. Nuestros márgenes mejoraron significativamente."
Director de Agencia, Agencia de PR